By (Buy) the Book: Discover How Franchise Development Leaders Are Building Successful Franchise Systems
For me, adapting to the highly specialized world of franchise development was a laborious, disjointed journey.
During the early 1980s, I searched for a road map for recruitment success that could jump start my performance and help avoid costly mistakes. But there was no drill-down guide detailing the key benchmarks to successful growth--no books I could buy dedicated to the business of growing a franchise business. After years of unnecessary trial and error, I learned through the school of hard knocks--as many of you have--relying heavily on peer networking and by attending development seminars and industry conferences.
This is why I wrote Grow to Greatness. I wanted to share with all franchisors a $29.95 comprehensive franchise development guide drawing from the collective experiences and successes of many of franchising's best and brightest.
Many industry leaders have labeled this book the "must read" desk reference for building a world-class franchise system. It reveals sales-generating and cost-saving best practices with "how to" step-by step processes, tutorials, and anecdotes. It also provides relevant information for any established, emerging, or prospective franchisor.
As a blueprint for growth, the book lays out the critical Five Success Drivers, from the first, which addresses Total Management Commitment, to the final pillar, which requires harnessing a High-Performance Sales Program. Check out these highlights of more than 200 topics within its chapters:
- Find and qualify the right prospects faster
- Strengthen franchisee satisfaction and validation
- Learn how concepts thrive using franchise brokers
- Stay on top of technology tools, trends, and markets
- Improve ROI from marketing and ad spending
- Benchmark your sales staff performance
- Leverage your sales and lead generation intelligence
The book also includes time-tested systems and processes for accelerating expansion, specifically:
- The Five Success Drivers to System Growth
- The Six Steps to Selling Success
- The Four Steps to Lead Generation Success
- How "selling CEOs" drive development
- Quick-start training for new franchisors and sales people
- Advanced sales training for seasoned pros
- The three keys for e-recruitment success
"AAA-Rated" by Industry Insiders
Grow to Greatness has also been "validated" by seasoned, successful franchise sales pros:
"The wisdom I found in its pages was so much more than I expected...an excellent reference tool for building and supporting a quality, values-based franchise organization."
--Steve Greenbaum, CEO & Founder, PostNet International, and 2008 Chair of the International Franchise Association
"The first comprehensive, practical, and grounded guide to growing a franchise system I have seen."
--Tom Wood, President & CEO, Floor Coverings International
"Both new franchisors and established brands going through a re-creation will greatly benefit from this book...be ready to mark a great idea on every page!"
--Lynnette McKee, VP of Franchising and New Business Development, Dunkin' Brands
Get your copy today for $29.95 (plus $7.50 shipping & handling). The complete Table of Contents and order form are available online at www.franchiseupdate.com/gtg. To order by phone, call Sharon Wilkinson at (800) 289-4232 x202.
Steve Olson, author, is publisher of Franchise Update Media Group. He has been a franchisee, franchisor, and consultant, and has distilled nearly 30 years in franchise sales, marketing, and executive management into this insightful, effective, and practical guide to franchise growth.
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