Consumer Experience News, Views, and Reviews: November 2022

Welcome back to our monthly news roundup for franchise consumer experience pros. Except for ongoing inflation, labor shortages, supply chain issues, a recession on the horizon, and a possible winter resurgence of Covid, it’s business as usual. If you have news items, trends, reports, or studies you think will be useful to CMOs and our other franchise consumer experience readers looking to navigate the new future, please forward them our way! And now, the news…

IN THE MARKETPLACE

Sell Like a Futurist: 5 Trends That Will Define Your Brand’s Next Decade

Restaurant Patron Price Sensitivity Is On the Rise

Vegan Fast-Food Market To Grow by $18.86B from 2021 to 2026

1,000 U.S. Consumers Surveyed on Their Most Trusted Brands

In-Store Sales in 2022 Have Edge Over Online Sales (NPD)

IPG: A Majority of Clients Are Making Contingency Plans for a Downturn

Dynata’s Global Consumer Trends Survey Shows People Struggling, Spending Less

5 Versions of the Future Hybrid Office

Yum Brands To Exit Russia with Sale of KFC

LABOR & EMPLOYMENT

8 Strict Rules at McDonald’s That Have Gotten Workers Fired

LEADERSHIP

7 Tips for Leading a Modern Brand

TECH

Loyalty Members Spend More Despite Economic Headwinds

Top Social Media Apps Are Struggling After a Decade of Dominance

Report: The State of Data-Driven Marketing

Study Reveals Which Kinds of Consumers Use Self-Checkout

Two Top Ad Buyers Say Running Ads on Streaming Services Remains Rife with Challenges

Data Strategy for DTC Marketers: Sustainable Growth Leveraging Customer Data

TikTok’s Rise, Part 2: “Sorry You Went Viral”