Consumer Marketing Roundup: April 27, 2021

As we enter the second quarter of 2021 Life Under Covid is looking up after a tough year. So let’s get positive (might as well!) as we dig into what’s new, what’s trending, and what’s happening in franchise consumer marketing and related news.

MARKETING TECH, TRENDS, TOOLS, & REPORTS

How Marketers Are Reimagining the Consumer Journey in a Post-Covid World

Numerator’s Vaccinated Shopper Behavior Tracker

After a Year of Transformation, Executives Are All-In on Social 

Make Your Website Stand Out in 2021 with These Tips

Coca-Cola Research Finds 5 Major Pandemic-Era Consumer Trends

Linear vs. Advanced TV: The Current State of Television Advertising

Transaction Data Is the Most Powerful Predictor of Future Behavior

Ad Industry Moves Closer to a Single Cross-Media Measurement Solution

Krispy Kreme Offers Free Donuts All Year to Customers Who Get Vaccinated

COPING WITH COVID – REOPENING & RECOVERY

U.S. Retail Sales Surged in March on Stimulus, Vaccines

2021 Economic Outlook Bolstered by Additional Fiscal Stimulus

Urban Land Institute & PwC Release 2021 Global Emerging Trends in Real Estate Report

Alignable: Road to Recovery Report, April 2021

California Set To Drop Restaurant Restrictions on June 15

Can You Use the American Rescue Plan Act To Save Your Restaurant?

How To Find Out If Your Restaurant Is Eligible for Tax Refunds

The Future of Work in Hospitality: 3 Trends To Watch in 2021

How Health Will Feed into Larger Food Trends in 2021

QSRs Adapt to the Current and Post–Covid World (White Paper)

UNO Pizzeria Adds “Vaccine Concierge” Service To Help Employees Get Their Shots

COMPANY NEWS

Pizza Hut To Open 1,500 Drive-Thrus

Cracker Barrel & Darden Shine During Pandemic

Landry’s CEO Surprised by the Strength of His Restaurants in March

First Hoots Wings Franchisee To Develop 60 Restaurants in Texas

Dogtopia Signs 15 New Franchise Agreements in Texas

Rush Bowls Plans To Open 14 to 16 Stores in 2021

Taffer’s Tavern Inks 10-Unit Deal for Florida and Georgia