Consumer Marketing Roundup: January 22, 2019
Social Media Roundup Gets a New Name Too!
We hope you're liking the redesigned look and expanded scope of this newsletter. Readers familiar with our long-running monthly Social Media Roundup will find it renamed and expanded. So welcome to Consumer Marketing Roundup (or simply, CM Roundup). We'll still cover social media marketing and technology news, but social media is no longer the new kid on the block and, for the most part, has been integrated into every marketer's toolkit. We've also rejiggered our categories, adding 2 new sections: Digital Marketing/Tech Talk, and CMO News; along with articles on leadership that reflect the CMO's growing importance across the organization.
RIP Herb Kelleher, Marketing Maverick & Founder of Southwest Airlines
Notorious for his chain smoking and fondness for Wild Turkey, Southwest Airlines founder Herb Kelleher passed away earlier this month at the age of 87. Legendary for pioneering the concept of a no-frills, discount airline and making travel more affordable (and fun!), he was also a marketing wizard. Kelleher retired as Southwest's CEO in 2001 and as chair 7 years later. He changed not only the airline industry, but also the world of advertising and marketing, and in 2011 was inducted into the Advertising Hall of Fame. For a fuller story of his life, along with tributes from other airline and marketing executives, see this article in Ad Age.
2019: 10 Daily Leadership Resolutions
CMOs are brand leaders. They work with every department, play a critical role in a brand's success, and their leadership role expands with each passing year. Jim Sullivan, best known for his expertise in multi-unit leadership, provides 10 daily resolutions for foodservice leaders in the coming year. It is our opinion that the list applies to anyone in a leadership position - in any industry. As Sullivan says in the original article in Nation's Restaurant News, "Read 'em and reap."
- Lead with why
- Onboard to culture before tasks
- Build confidence before competence
- Favor skills over knowledge
- Celebrate what you want to see more of
- Teach everyone in the restaurant something new daily
- Read more
- Break annual goals into period goals
- Gain strategic clarity
- Always start and end with the basics
2019: 10 Social Media Trends to Watch
Consumer marketers looking to keep up with the changing world of social media channels and platforms need all the help they can get. Deep Patel, author of A Paperboy's Fable: The 11 Principles of Success, gives his take on the top 10 social media trends to watch in 2019. Here's his list. For fuller explanations of each, see his article in Entrepreneur.
- Rebuilding trust in social media platforms
- Social media is about storytelling
- Build a brand narrative
- Quality and creativity over quantity
- Put a human face to your brand
- Influencers continue to grow their communities
- Selfie videos and branding
- Segment your social audiences
- Hyper-targeted personalization
- Know your platforms
Do Marketers Have a Marketing Problem in the Boardroom?
We all know marketers are important across the entire organization. Here's an article by Mike Kelly, a board director at Quantcast, that appeared in Ad Age late last year. If this excerpt doesn't whet your appetite for more, you definitely have an internal marketing problem:
"This is a golden age for marketers, at least those who are able to fuse together the art and the science of the industry. Marketers have so many opportunities to lead. They sit at the nexus of every key growth driver of the company: brand, customer experience, data, design, digital, insights, media, product, sales, services, etc. Marketers are not simply responsible for building brands, they are building customer relationships. Marketing, properly applied, can be a growth engine of the company."
Digital Marketing/Tech Talk
Share this Feature
Comments:comments powered by Disqus
- Multi-Unit Franchising
- Get Started in Franchising
- Open New Units
- Featured Franchise Stories