7-Eleven is going to the chickens--or at least whatever animals are on FarmVille, the popular Facebook game. It's all part of the company's new ad campaign designed to drive Facebookers to visit their convenience store franchisees. And it's working.
But what do farm animal games and Slurpees mean to your business? It's a great example of how social media can, and will, drive business to your franchisees, strengthen brand awareness, and drive franchise sales. And it's not just for tweens anymore.
The Rolling Stones vs. Lady Gaga. Jersey Shore vs. CNN. Skinny jeans vs. bell bottoms. There's not much the different generations agree on, and for franchisors this is a problem. You need to target potential investors who could open a new franchise location, as well as those people who are going to frequent and purchase goods and services from that new franchisee. The type of marketing and advertising that works with one group is highly unlikely to work for the other--that is, until social media came along.
Yes, tweens and teens were the early adopters. But the Baby Boomers are the highest-growing age range on Facebook today, proving that if you want to reach both of these age groups, social media is the way to do it. Let's revisit the 7-Eleven promo.
The gist is that 7-Eleven has partnered with Facebook game producer Zynga to distribute cups and other store-brand products with access codes for FarmVille, Mafia Wars, and YoVille. These promo codes unlock downloads of virtual goods that can be used in these games.
When it comes to social media, there are tons of ways to connect with your customers and potential investors. Don't be shy: if you need help, partner with a digital marketing company that understands your franchise's unique needs and knows how to get results.
Lisa Wehr is CEO and founder of Oneupweb, a digital marketing agency. She is in no way affiliated with 7-Eleven, but does enjoy the occasional wild cherry Slurpee. To contact her, visit oneupweb.com, email firstname.lastname@example.org or send her a tweet @LisaWehr.
A targeted, quarterly magazine that takes CEO's, VPs and Sales Executives to the cutting edge of franchise development.