Franchise Industry's First Major Consumer Marketing Conference Set for June, 2011

Best Practices Revealed for Food, Retail and Service Franchise

SAN JOSE, Calif., Sept. 30, 2010 - Franchise Update Media Group (FUMG), the leading industry resource for franchise development, today announced the industry's first major consumer conference, to be held June 14-15, 2011 at The Omni Hotel in San Francisco. In addition, FUMG will also release the first annual Franchise Buyer's Guide to Consumer Marketing and Franchise Consumer Marketing Newsletter.

"In today's challenged economy, there's an ever-pressing demand for franchisors to develop and deliver successful national and local marketing programs for their franchisees. Our educational and networking platform is dedicated to address this concern. The Franchise Consumer Marketing Conference will identify, embrace and deliver solutions to help improve consumer brand building and marketing performance for franchise operators in the food, retail, and service business sectors," said Steve Olson, publisher and chief development officer for FUMG.

"Providing intelligence and franchisee support for attracting and retaining customers within their markets is critical to the success of all franchise organizations," stated Therese Thilgen, president and chief content officer. "Conference participants will learn, discuss and exchange strategies for identifying and reaching their target audiences, and techniques for driving traffic to their franchisees."

This exclusive event is available to CEOs, Presidents, Chief Marketing Officers and Ad Directors, and qualified supplier sponsors.

For the conference and other consumer programs, interested franchisors and suppliers should contact Sharon Wilkinson now at [email protected] or 800-289-4232, ext. 202, for more information.

About Franchise Update Media Group

Founded in 1988, Franchise Update Media Group (FUMG) produces online franchise sites, magazines, research, books and conferences in franchising. Targeting franchise audiences online, in print and in person, FUMG delivers a unique combination of education and lead-generation sources that helps franchisors, multi-unit franchisees and suppliers achieve their growth objectives. For more information, please visit www.franchiseupdatemedia.com.