SAN JOSE, Calif., and Traverse City, Mich., March 11, 2009 - Franchise Update Media Group (FUMG), the leading industry resource for franchise development, and digital marketing leader Oneupweb today announced a unique pairing of resources. Oneupweb will deliver comprehensive digital marketing services to Franchising.com, including enhanced search engine optimization (SEO) and social media marketing. The companies have joined forces to develop industry-leading white papers and studies, and Oneupweb will also deliver important online marketing resources, including webinars and white papers to the franchise community through Franchise Update Media Group.
"We are very pleased to make this announcement," said Gary Gardner, president of Franchise Update Media Group. "Our success has been built on developing the leading content-driven franchising sites on the Web, and as one of the country's leading digital marketing companies, Oneupweb will help to elevate our already strong position on the Internet. Their advanced SEO techniques and strong understanding of the expanding social media segment of the Web is an essential part of our strategic growth plan."
"This relationship is exciting. Franchising.com is the leading online resource for franchisors and franchisees, and Oneupweb has been creating successful online marketing plans for some of the most recognized names in the franchise industry since 1996," said Lisa Wehr, CEO and Founder of Oneupweb. "It's a natural fit that will help extend Franchise Update Media Group's reach and provide unique online resources to franchisors and franchisees."
"Our growth and success is directly connected to the success of our advertisers," Gardner said. "Our new relationship with Oneupweb will result in a greatly increased presence on the Web, which means more relevant qualified visitors, which translates into more business for our advertisers."
Founded in 1988, Franchise Update Media Group (FUMG) produces online franchise sites, magazines, research, books and conferences in franchising. Targeting franchise audiences online, in print and in person, FUMG delivers a unique combination of education and lead-generation sources that helps franchisors, multi-unit franchisees and suppliers achieve their growth objectives. For more information, please visit www.franchiseupdatemedia.com.
Oneupweb has been an innovator in digital marketing for more than a decade, creating integrated online marketing plans that incorporate natural search engine optimization (SEO), paid search marketing (PPC), conversion improvement and analytics, podcast production, social media marketing, online media planning and placement, and search marketing consultation for in-house marketing teams. Heralded by an independent research firm for their leadership team, Midwestern work ethic and solid experience in optimizing complicated sites, Oneupweb has twice been named a Top 20 Search Marketing Agency by Advertising Age and CEO Lisa Wehr is recognized as an Ernst & Young Entrepreneur of the Year. The company publishes an award-winning blog and podcast entitled StraightUpSearch. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please call 231.922.9977 or visit OneUpWeb.com.
A targeted, quarterly magazine that takes CEO's, VPs and Sales Executives to the cutting edge of franchise development.