Franchises Look For Ways To Battle Recession, Tight Credit

Franchises Look For Ways To Battle Recession, Tight Credit

Usually around this time of year, ice cream franchiser Cold Stone Creamery calls its franchisees to Las Vegas for a meeting.

But this year, amid sour economic times, the company's executives are touring the country, visiting franchisees on their own turf. The rock band-style tour bus will hit 16 cities by January.

The Cold Stone executives, who were in Kansas City last month, are holding pep rallies, answering franchisees' questions and unveiling a strategy for braving the recession.

Published: December 1st, 2008

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