Social Marketing Guide and Workbook - Read All About It!

Confused about using social media as part of your consumer marketing toolkit? You're not alone. From among the plethora of social marketing guides available today, you may find some much-needed help in "The Definitive Guide to Social Marketing," an 82-page "workbook" from Marketo, a sales and marketing automation company.

The guide, which is divided into 7 topical chapters, also provides a list of 25 "must-know" social media experts you can follow on your own to keep pace with the ongoing changes in thinking and practice in the world of social media marketing. Chapters include the following:

  • Why does my business need social marketing?
  • Laying the foundation
  • Peer-to-peer social sharing
  • B2B social media channels and tactics
  • Tools for social marketing success
  • Incorporating social marketing into every stage of your funnel
  • The ROI of social
  • 25 must-know social media experts

Each chapter includes statistics, research, perspective, examples, illustrations, interviews, tips, and advice for both beginners and more advanced social media practitioners, as well as quotations from many of those 25 social media experts and others. The following is a sampling of some of those:

"Focus on how to be social, not on how to do social."
Jay Baer, best-selling author of "The Now Revolution"

"A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is."
Scott Cook, Co-Founder of Intuit

"We're living at a time when attention is the new currency. Those who insert themselves into as many channels as possible look set to capture the most value."
Pete Cashmore, CEO & Founder of

"Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time. Worry less about sounding professional and worry more about creating remarkable content that other humans can relate to."
Ann Handley, Chief Content Officer at MarketingProfs

"Social marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers."
Bryan Weiner, CEO at Digital Agency 360i

"By creating compelling content, you can become a celebrity."
Paul Gillin, Social Media Expert and Author

"Social media is about sociology and psychology more than technology."
Brian Solis, Principal Analyst at the Altimeter Group

"How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?"
Seth Godin, best-selling author

The guide also features discussions and examples of successful practices on Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, YouTube - as well as on blogging, online videos, social bookmarking, podcasting, SEO, social media monitoring software, social lead nurturing, social ROI, building a social media team, pitfalls to avoid, creating a social media policy, and much more.

For the initiated and uninitiated alike, it's a great place to start - and can lead you to many additional valuable resources. Click here to download a copy of the complete report.

Marketo provides easy-to-use, integrated marketing automation and sales effectiveness software to small companies and global enterprises alike. To learn more, check out their blog, or contact the company at 877-260-6586 or

Published: November 21st, 2012

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