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Social Media

Social media marketing provides your franchise business with highly effective ways to engage with your customers on a regular basis. Learn what the most successful brands are doing, which social media platforms they find most effective for their target customer, and how they continue to adapt to new technologies while staying true to their brand message and values.

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Social media marketing news you can use - today! 1) 2019 marketing planning guide and template; 2) rising credit card debt could reduce consumer spending (Wallet Hub study); 3) voice search is taking over - are you prepared?; and 4) 5 current articles on social media marketing (Social Media Examiner).
  • Eddy Goldberg
  • 1,600 Reads 6 Shares
Franchisees and franchisors are increasingly aware of social media's influence on buyers. Millennials, those currently aged 22 to 37, are a significant subset of those buyers.
  • Andrea Brandon
  • 2,851 Reads 33 Shares
Social media marketing news you can use. It's "Link Week" here at FCMR this issue, with a two-pronged focus, so dust off your mouse, flex your fingers, and get started on getting current on: 1) Gamification: a collection of articles on how companies are using it to attract, engage, and retain customers - and employees; and 2) Tech News: 10 links to articles ranging from three social media platforms to watch in 2019 to a Boston area restaurant that's raised $21 million to expand its "all-robot" restaurant.
  • Eddy Goldberg
  • 1,840 Reads 5 Shares
Social media changes so quickly that during the course of writing this column Facebook became embroiled in an international privacy scandal, was dragged before the U.S. Congress, had millions of users delete their accounts.
  • Adam Pierno
  • 3,647 Reads 6 Shares
Social media marketing news you can use. This week: a focus on delivery, plus a selection of research reports, studies, ebooks, and other food for thought to help you sort out your digital and social options and the customer experience.
  • Eddy Goldberg
  • 2,688 Reads 3 Shares
Social media has been around for more than two decades. While social media is well known today, it began humbly on a site called SixDegrees.com, which allowed users to create a profile and “friend” other users.
  • Shawna Ford
  • 3,141 Reads 6 Shares
Social media marketing news you can use. This week: 1) Crisis management: How badly will "Papa John" Schnatter's problems hurt the brand he founded?; 2) 10 ways digital marketers can improve their effectiveness; 3) 5 steps for turning "ordinary" online conversations into actionable leads; 4) Yelp cannot be ordered to take down negative reviews, says California's Supreme Court.
  • Eddy Goldberg
  • 4,085 Reads 4 Shares
Facebook changes driving you bonkers? Try these helpful tips from SocialJoey!
  • Jack Monson & Mike McDowell
  • 3,580 Reads 49 Shares
Social media marketing news you can use. This week: 1) How 5 restaurant brands are using digital tech; 2) Hank and Harry's Delicatessen's CEO dishes on how its mobile app is bringing in the Millennials; 3) 21 social media marketing stats to know (plus a bonus #22); and 4) solving an email deliverability mystery!
  • Eddy Goldberg
  • 2,289 Reads 3 Shares
Better review your online review practices on Yelp and Google!
  • Matthew Van Deventer
  • 5,138 Reads 43 Shares
Social media marketing news you can use. This week: 1) GDPR goes into effect on May 25, whether you're prepared or not; 2) McDonald's senior exec on how to respond (or not) to negative news; 3) 4 customer experience predictions for 2020; 4) what 9 franchise brands are doing with delivery.
  • Eddy Goldberg
  • 7,236 Reads 7 Shares
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Social media marketing news you can use. This week: 1) How to write a marketing budget your CFO will love; 2) 3 franchisees tell how to get buy-in on tech upgrades; 3) survey of 2,000 QSR and fast casual customers reveals delivery preferences; 4) Q&A with former Yum Brand CEO David Novak; and 5) consumer marketing technology news.
  • Eddy Goldberg
  • 8,258 Reads 1 Shares
Women- and Millennial-Owned Businesses Most Likely to use Social Media in Their Operations, According to New Survey.
  • Multi-Unit Franchisee
  • 8,613 Reads 18 Shares
Social media marketing news you can use. This week: 1) 5 SMM metrics your C-suite cares about; 2) 5 years of Yelp data reveals shifting dining-out trends; 3) Facebook algorithm changes driving you up a tree?; 4) 25 tips and tricks to improve customer service; 5) the return of Pizza Hut's pie-ordering sneakers; 6) 8 news updates about loyalty/reward programs and delivery.
  • Eddy Goldberg
  • 9,604 Reads 12 Shares
How the opt-in local social media model can benefit your brand
  • Taylor Hulyksmith
  • 9,100 Reads 18 Shares
How to make the most of your national ad fund, engender cooperation, and boost sales
  • Lora Kellogg
  • 9,578 Reads 22 Shares
Trouble connecting with Millennials? Try Instagram and Snapchat!
  • Shawna Ford
  • 10,495 Reads 6 Shares
Social media marketing news you can use. This week: 1) 6 email marketing experts predict what's ahead in 2018; and 2) introducing the Consumer Marketing Technology Roundup, featuring news briefs about ordering kiosks from Diebold Nixdorf, new ways to market from Google AdWords, LevelUp's new Broadcast service, and Toast and SpeedETab teaming up to offer native mobile ordering for restaurants.
  • Eddy Goldberg
  • 10,539 Reads 2 Shares
Breadsmith's marketing manager outlines plans for using social media for local marketing in 2018
  • Jason Van Acker
  • 11,082 Reads 47 Shares
Social media marketing news you can use. This week: 1) Chicken Salad Chick offers 10 days of giveaways to celebrate its 10th anniversary; 2) Red Robin's $99 deal for 12 months of burgers sells out in one day; 3) Jason's Deli response to a data breach is a lesson in crisis management; and 4) Jack in the Box teams up with Snoop Dogg on a "Merry Munchie Meal" LTO ($4.20, of course) as recreational marijuana goes legal in California.
  • Eddy Goldberg
  • 14,227 Reads 3 Shares
Social media marketing news you can use. This week: 1) Wendy's Twitter team tells how they do it so well; 2) Chick-fil-A feeds thousands of stranded flyers at Atlanta's airport - on a Sunday!; 3) TGI Fridays integrates Amazon Pay and Alexa ordering; 4) Almost half of programmatic ad buyers don't know where their ads appear.
  • Eddy Goldberg
  • 29,603 Reads 4 Shares
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Choosing the best social media platform or channel to reach your target audience can be challenging, as both the technologies and your customers continue to evolve.
  • Tammy Cancela
  • 24,761 Reads 1 Shares
Time and speed of service are critical to the customer experience. Everyone in the organization has to understand how valuable time is to the customer.
  • John DiJulius
  • 17,506 Reads 14 Shares
Unique New Study Analyzes More Than 740 Million Restaurant-related Social Media Posts To Determine What Restaurants Are Doing Right, Wrong, and Which Are The Most Beloved.
  • Multi-Unit Franchisee
  • 8,261 Reads 23 Shares
As many of you know, we're a distractible audience – you can't get away with doing the same thing again and again. You have to constantly be reinventing your message and ways to present your material.
  • Franchise Update Media
  • 1,812 Reads
A strong social media presence will help build your brand recognition, brand loyalty, customer traffic, and purchases. Here's what you need to know about the tools.
  • Zach Wilson
  • 7,276 Reads 2 Shares
Customers still like to speak with a real person by phone. Are you using the phone at your business and making it easy for your customers to get what they need?
  • Lisa Ford
  • 6,253 Reads
Tips for reaching customers with online and social media tools and understanding how to maximize these online resources to reach your customers quickly and effectively.
  • Eric Groves
  • 6,666 Reads
As an entrepreneur, you're often the face of your company, and your ability to capture attention, to fascinate others--clients, employees, strategic partners, influencers--can make or break a business.
  • Sally Hogshead
  • 5,483 Reads 27 Shares
It's a tough job but somebody's gotta do it. Facing off with a screaming, unreasonable, irrational customer represents the ultimate test of any employee's service skills.
  • John Tschohl
  • 7,511 Reads 1 Shares
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