Social Media Roundup - January 14, 2014

Remarketing Tips: 4 Simple, Effective Tips
Remarketing gives online marketers more chances to do business with people who have visited their websites and looked at something but have gone away without buying. It has proven to be a valuable technique. Learn the fine points for effective management and testing of the duration and frequency of your remarketing campaigns. The four tips are: 1) stack audiences to have different frequencies in the same campaign; 2) segment audiences to test duration; 3) put duration numbers in your list names; and 4) test campaign frequency caps. More details in this blog post by digital marketing consultant Bethany Bey, including graphics and stats, are available on Search Engine Journal.

Just When You Thought It Was Safe... Sharks on Twitter
The Internet of Things, where devices and objects of all kinds are connected and have the ability to send and receive messages, is familiar to us from the everyday examples of tweeting scales and refrigerators that can text us to pick up milk. Australia's Department of Fisheries recently upped the ante by attaching transmitters to more than 320 sharks, including great whites. When a tagged shark swims within about a kilometer of a beach, an alert is sent to a computer that automatically tweets the size, breed, and location of the shark to the Twitter feed of Surf Life Saving Western Australia, providing surfers and swimmers with instant access to that information, compared with past times of up to a day. Western Australia is the world's deadliest place for shark attacks.

8 Rules for Setting Social Media Guidelines for Your Staff
Make everybody's life a little easier and help your staff use social media to benefit the company by taking the 8 steps listed in this article by Teddy Hunt on Social Media Explorer. Clear guidelines help prevent problems. Here are three to get you started.

• Adhere to copyright guidelines. There are a lot of potential issues around using copyrighted material. Help your people understand them.
• Protect confidential information. Well-meaning employees may not always be able to tell what must be kept private. Make sure you let them know.
• Keep your audience in mind. Employees using social media on behalf of the company must always communicate respectfully and appropriately with customers, vendors, and competitors.

Want More Followers on Your LinkedIn Company Page?
LinkedIn Company Pages are a good resource for B2B marketers. They can serve up news updates, new product announcements, special offerings, and multimedia galleries to people who are interested in your company and follow the page. A video interview with LinkedIn Senior Content Manager Jason Miller by Search Engine Journal's Murray Newlands takes a look at what companies can do to get more followers on their LinkedIn company page. Tip: put the LinkedIn follow button for your company page wherever you can, and suggest to your employees that they do it, also.

Daniel Lieberman is the founder of Daniel Lieberman Digital ("I speak Geek - You don't need to"). Based in Shelburne Falls, Mass., he helps companies, organizations, and individuals learn to use the Internet to communicate, market, and brand themselves using the most up-to-date tools and techniques. Contact him at 413-489-1818 or daniel@daniellieberman.org.