Social Media Roundup - January 28, 2014

Is Your Social Media Activity Working? (How Can You Tell?)
Validating and analyzing the effectiveness of social media activity can be challenging. There's a tendency to believe that the whole subject is black magic, subject to the whims of consumers and rapid changes in the technology, and that it's too hard to figure out how to measure the impact of your activities. Mike Bal, writing on Social Media Examiner, offers some easy ways to get started with social media analytics and find out what's working for you on Facebook, Twitter, and Pinterest. The key to successful social media marketing is to always be testing.

Considering Pinterest for Marketing? Tips from the Power Users!
Pinterest drives more traffic than Reddit, LinkedIn, and Twitter combined: referral traffic grew more than 65 percent year over year in 2013. In this article on TopRankBlog, Ben Brausen reports on a session by Cynthia Sanchez called "Taking Your Pinterest Account to the Next Level." Here are three tips to get you started.

  1. Figure out why your audience is on Pinterest. Are they there to find a gift to buy, looking for inspiration for a craft project, or browsing just for fun?
  2. Learn how to optimize your pin boards. Use tall images instead of wide ones. Use quotes - they're very popular on Pinterest. Use multiple images within posts.
  3. Add Pin It buttons to your website. Make it easy for people to share your content. And don't forget about your mobile site: more than 50 percent of Pinterest traffic comes from smartphones and tablets.

SMM Advice: You've Tried the Best, Now Try the Worst!
Social media expert Jeff Bullas takes an opposite approach to learning how to use social media marketing by telling readers what not to do. Here are three really bad ideas to try out in 2014 - and why you shouldn't.

  1. Be everywhere in social media. This includes not only the usual places, but platforms with names including Flixster, Zorp, Ibibo, Tuenti, and Bebo, to mention just a few on his list of possibilities. Oh, and be sure to use Google+ too!
  2. Post all the time. If you need to take care of other tasks besides obsessively updating your Facebook and Twitter accounts, post inane content throughout the day (and night) with Buffer.
  3. Don't respond to negative comments - just delete 'em. Problem solved!

Learning from Instagram Trends for 2014
Instagram, now part of the Facebook empire, now has more than 150 million users, more than 16 billion photos shared, and an average of 1 billion photos "liked" every day. (And who's doing all this liking?) What happened on Instagram in 2013 that can give us some clues to future trends for the photo sharing giant? Viralblog takes a stab at telling us not only about last year's hottest trends, but what they mean for marketers in 2014. Here are a few:

  • Selfies. Whatever you think about this Oxford Dictionaries Word of the Year selection as a social phenomenon, selfies are here to stay - at least until they're replaced by the next trend.
  • Looped video. 15-second videos give Instagram users a way to share a glimpse of just about everything. Introduced in Spring 2013 and very popular.
  • Ads that don't look like ads. Sponsored posts show up automatically in users' feeds. Great advertising images seems to be well tolerated; pitches not so much.

Responsive Website Design: 25 Top Sites from 2013
Everyone's always reminding marketers not to neglect mobile. Responsive web design is the best way to ensure that your valuable content makes a great impression - whatever device your customers are using to visit your site. It's easy nowadays to build websites that automatically adjust their presentation depending on the width of the screen in use. It avoids the need to maintain multiple versions of your site, and is known to be popular with Google, too. Writing on Search Engine Journal, blogger Albert Costill takes a look into 25 great examples of responsive design to help you get inspired.

Daniel Lieberman is the founder of Daniel Lieberman Digital ("I speak Geek - You don't need to"). Based in Shelburne Falls, Mass., he helps companies, organizations, and individuals learn to use the Internet to communicate, market, and brand themselves using the most up-to-date tools and techniques. Contact him at 413-489-1818 or daniel@daniellieberman.org.

Published: January 30th, 2014

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