Is Your Social Media Activity Working? (How Can You Tell?)
Validating and analyzing the effectiveness of social media activity can be challenging. There's a tendency to believe that the whole subject is black magic, subject to the whims of consumers and rapid changes in the technology, and that it's too hard to figure out how to measure the impact of your activities. Mike Bal, writing on Social Media Examiner, offers some easy ways to get started with social media analytics and find out what's working for you on Facebook, Twitter, and Pinterest. The key to successful social media marketing is to always be testing.
Considering Pinterest for Marketing? Tips from the Power Users!
Pinterest drives more traffic than Reddit, LinkedIn, and Twitter combined: referral traffic grew more than 65 percent year over year in 2013. In this article on TopRankBlog, Ben Brausen reports on a session by Cynthia Sanchez called "Taking Your Pinterest Account to the Next Level." Here are three tips to get you started.
SMM Advice: You've Tried the Best, Now Try the Worst!
Social media expert Jeff Bullas takes an opposite approach to learning how to use social media marketing by telling readers what not to do. Here are three really bad ideas to try out in 2014 - and why you shouldn't.
Learning from Instagram Trends for 2014
Instagram, now part of the Facebook empire, now has more than 150 million users, more than 16 billion photos shared, and an average of 1 billion photos "liked" every day. (And who's doing all this liking?) What happened on Instagram in 2013 that can give us some clues to future trends for the photo sharing giant? Viralblog takes a stab at telling us not only about last year's hottest trends, but what they mean for marketers in 2014. Here are a few:
Responsive Website Design: 25 Top Sites from 2013
Everyone's always reminding marketers not to neglect mobile. Responsive web design is the best way to ensure that your valuable content makes a great impression - whatever device your customers are using to visit your site. It's easy nowadays to build websites that automatically adjust their presentation depending on the width of the screen in use. It avoids the need to maintain multiple versions of your site, and is known to be popular with Google, too. Writing on Search Engine Journal, blogger Albert Costill takes a look into 25 great examples of responsive design to help you get inspired.
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