Mary Meeker's 2014 Internet Trends
Kleiner Perkins venture capitalist Mary Meeker gives out a valuable presentation about Internet trends every spring. It's widely considered a sort of "State of the Internet" address. Here are the data-packed slides from her 2014 presentation. Key insight: The Internet is still growing fast worldwide and mobile is growing even faster.
Twitter Interactive Guide for Small Businesses
Want to get started with Twitter and don't know how or where? Or maybe you're already using Twitter and want to take your activity to the next level. The popular social media giant (255 million monthly active users) has put together an interactive guide to help your business reach its goals, whatever your experience level. Blogger Matt Southern explains it all on Search Engine Journal.
Facebook Users Drop "I Would Never 'Like' That!" Lawsuit
Well, maybe they just forgot. A lawsuit alleging that Facebook erroneously showed that three users had "Liked" content that they denied ever having Liked, has been withdrawn. A lawyer for the users refused to respond to a reporter's request for clarification about why the suit was dropped, according to MediaPost's Online Media Daily. It may be significant that the case was withdrawn with prejudice, which means that it can't be refiled in the future.
SoLoMo Success: Social, Local, and Mobile
Here's a key stat from a study by Ipsos OTX of more than 5,000 US adult smartphone Internet users: 88 percent of consumers call or visit a local business within 24 hours of doing a mobile search for it. Also, nearly three quarters of social media use today is mobile: 71 percent of social media users access it on their smartphones and tablets. It's important for your brand to be in front of your customers where they are (everywhere), when they're shopping (on their mobiles), and when they want to buy (right now). Blogging on Social Media Today, Deanna Baisden, content marketing/social media specialist at SyneCore Tech, explains what this means for business.
Retargeting Revisited - Have You Retried It Lately?
If you've tried online retargeting (reaching out to people who have previously visited your website), you might find a few useful tips here. Writing on Search Engine Land, Mona Elesseily, vice president of online marketing strategy at Page Zero Media, says retargeting "is an awesome way to re-engage traffic that hasn't converted." She breaks it down and offers tips to connect with different kinds of past visitors. For existing customers, you might want to offer a discount, or schedule campaigns to take advantage of similar buying opportunities, such as retargeting on Father's Day to a customer who bought a Mother's Day gift. Also, people who haven't bought yet can often be retargeted successfully from their abandoned carts.
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