Social Media Roundup: July 8, 2014

Mary Meeker's 2014 Internet Trends
Kleiner Perkins venture capitalist Mary Meeker gives out a valuable presentation about Internet trends every spring. It's widely considered a sort of "State of the Internet" address. Here are the data-packed slides from her 2014 presentation. Key insight: The Internet is still growing fast worldwide and mobile is growing even faster.

Twitter Interactive Guide for Small Businesses
Want to get started with Twitter and don't know how or where? Or maybe you're already using Twitter and want to take your activity to the next level. The popular social media giant (255 million monthly active users) has put together an interactive guide to help your business reach its goals, whatever your experience level. Blogger Matt Southern explains it all on Search Engine Journal.

Facebook Users Drop "I Would Never 'Like' That!" Lawsuit
Well, maybe they just forgot. A lawsuit alleging that Facebook erroneously showed that three users had "Liked" content that they denied ever having Liked, has been withdrawn. A lawyer for the users refused to respond to a reporter's request for clarification about why the suit was dropped, according to MediaPost's Online Media Daily. It may be significant that the case was withdrawn with prejudice, which means that it can't be refiled in the future.

SoLoMo Success: Social, Local, and Mobile
Here's a key stat from a study by Ipsos OTX of more than 5,000 US adult smartphone Internet users: 88 percent of consumers call or visit a local business within 24 hours of doing a mobile search for it. Also, nearly three quarters of social media use today is mobile: 71 percent of social media users access it on their smartphones and tablets. It's important for your brand to be in front of your customers where they are (everywhere), when they're shopping (on their mobiles), and when they want to buy (right now). Blogging on Social Media Today, Deanna Baisden, content marketing/social media specialist at SyneCore Tech, explains what this means for business.

Retargeting Revisited - Have You Retried It Lately?
If you've tried online retargeting (reaching out to people who have previously visited your website), you might find a few useful tips here. Writing on Search Engine Land, Mona Elesseily, vice president of online marketing strategy at Page Zero Media, says retargeting "is an awesome way to re-engage traffic that hasn't converted." She breaks it down and offers tips to connect with different kinds of past visitors. For existing customers, you might want to offer a discount, or schedule campaigns to take advantage of similar buying opportunities, such as retargeting on Father's Day to a customer who bought a Mother's Day gift. Also, people who haven't bought yet can often be retargeted successfully from their abandoned carts.

Daniel Lieberman is the founder of Daniel Lieberman Digital ("I speak Geek - You don't need to"). Based in Shelburne Falls, Mass., he helps companies, organizations, and individuals learn to use the Internet to communicate, market, and brand themselves using the most up-to-date tools and techniques. Contact him at 413-489-1818 or

Published: July 8th, 2014

Share this Feature

Recommended Reading:


comments powered by Disqus
Firehouse Subs


Premium Services

Naranga Business Opportunity

Naranga, a comprehensive franchise technology provider, delivers software...

Accelerated Brand Strategies Business Opportunity

Accelerated Brand Strategies
Accelerated Brand provides your brand access to the nation's largest...

Mspark Business Opportunity

Mspark is a direct marketing company with the proven ability to engage 26...

Proven Match Business Opportunity

Proven Match
Proven Match provides science-based insights and screening tools to...

AXIS Integrated Business Opportunity

AXIS Integrated
With over 25 years of experience in the franchise industry, AXIS...

Magna IV Business Opportunity

Magna IV
For 40+ years, Magna IV has blended the latest technological advances with...

Silvercrest Advertising Business Opportunity

Silvercrest Advertising
Silvercrest Advertising has created a one-stop shop solution for all of...

Multi-Unit Franchising Conference Business Opportunity

Multi-Unit Franchising Conference
Make deals with the most powerful players in Multi-Unit Franchising. Our...

Franchise Update Magazine

A targeted, quarterly magazine that takes CEO's, VPs and Sales Executives to the cutting edge of franchise development.

Share This Page

Subscribe to Franchise Update Sales Report

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.