Social Media Roundup: June 26, 2018
Tomorrow's Tech Today (Everybody's Doing It!)
And if you aren't, you should be! Here's how 5 brands are adding, integrating, and experimenting with consumer-facing technologies to catch up, stay current, or try to get ahead of the competition.
- Wingstop plans national delivery roll-out in 2019 with a proprietary platform
- Pita Pit partners with Olo and LevelUp for mobile ordering and 3rd-party delivery
- Domino's now testing AI-based natural voice recognition for orders at 20 stores
- Dunkin' Donuts partners with Google for mobile ordering with Google Assistant
- Starbucks to boost its digital marketing efforts beyond its rewards program
How Hank and Harry's Deli's Mobile App Brings in the Millennials
During this year's NRA Show in Chicago, Buzzy Sklar, CEO and co-founder of Hank and Harry's Delicatessen (not a franchise) outlined how his company is successfully connecting with Millennials through its LoyaltyPlant mobile customer engagement app. Quoted in an article by Elliot Maras on FastCasual.com, Sklar said, "Mobile is the way everything is going," and that the Millennial market is one of the fastest-growing markets for restaurants. According to the article, Hank and Harry's invested in a white-label mobile app that integrates with its Revel POS system. LoyaltyPlant includes a customer referral program, in-app customer surveys, mobile ordering, and more. For more details on the statistics Sklar cited in his presentation, the results after introducing the app, and comments on its cost, read the full article on FastCasual.com.
21 Social Media Marketing Stats You Might Wish You Knew
With a world full of data and social media continuing to increase its role in consumer marketing, Liis Hainla has compiled 21 statistics on Dreamgrow, a content marketing and social media agency based in Estonia. For the full list (plus a bonus #22), along with a brief discussion of each, find the full article here. Here's a quick sampling.
- #1 -- Online adults aged 18 to 34 are most likely (95%) to follow a brand via social networking (MarketingSherpa).
- #9 -- Only 20% of Facebook posts generate an emotional response while no ads did (AdEspresso).
- #15 -- Top brands on Instagram are seeing a per-follower engagement rate of 4.21% which is 58 times higher than on Facebook and 120 times higher than on Twitter (Hootsuite).
- #19 -- Posts tagged with another user (56%) or location (79%) have significantly higher engagement rates (Simply Measured).
A Geek's-Eye-View of an Email Campaign Mystery -- and How It Was Solved!
Here's a tech-y, yet entertaining and instructive story from DemandLab about how a client's emails were reported as delivered -- but readers of this regular, twice-weekly email were complaining they had never arrived! As the author wrote: "It was a mystery: why did these emails, which people wanted, not show up?" DemandLab's technical staff dove into the mystery. The full forensic analysis, complete with flow charts and coding tips is available, but here's a quick, non-geeky summary.
According the article, "This sender did everything right for email deliverability: they had their own IP with a very high reputation, set up their email servers correctly, and sent clean and valid emails." After much tech-ery, it turned out that the core issue "was not in the emails themselves or how they were technically sent, but the email strategy that was used." For the full explanation you can send to your IT team to prevent it from happening to you, find the full article here. (For the non-coders among us, you can skip to the end for the fix.)
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