Using SMS To Drive Customer Loyalty & Retention

Interested in reaching customers with low-cost, personalized text messages? Of course you are! Find some great strategies, tips, and tactics in “The SMS Marketer’s Guide to Customer Loyalty & Retention,” a 30-page e-book from Attentive, a text message marketing solutions company.

The authors spoke with loyalty and retention experts from SMS, loyalty, and customer service companies, as well as with direct-to-consumer brands to gather their best advice, top strategies, and key tips to create a marketer’s guide for how to think about the role of SMS for driving customer retention in the digital era.

The report contains 6 chapters: 1) a brief history of customer retention; 2) the rise of e-commerce; 3) why SMS is key for customer loyalty; 4) KPIs for customer loyalty; 5) 3 seamless customer retention strategies; and 6) 8 best practices for using SMS to support your customer retention efforts.

Below is a “sneak preview” of those 8 best practices. For more on each, as well as the rest of the e-book (a free download) click here.

8 Best Practices for Using SMS To Drive Customer Retention

1. Send messages that add value.

2. Personalize everything.

3. Integrate SMS with other marketing channels to improve customer experience.

4. Automate, automate, automate.

5. Be generous and intentional with your loyal customers.

6. Don’t forget about customers who need a gentle nudge.

7. Engage, engage, engage.

8. Prioritize your brand story.