Brand Strategy - Franchising.com

Brand Strategy

A long-term plan for growing your franchise business is critical for continued success. As a cross-functional program to achieve the franchise business goals, a solid brand strategy, accompanied by time-tested tactics, provides a roadmap for future growth.

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Cinch
Cinch helps multi-unit franchise owners simplify customer retention, automate marketing, and gain the insights they need to scale—all in one platform. With email, text, and direct mail marketing, automated customer communication, online review mana...
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McAlister's Deli
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McAlister's Deli
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McAlister's Deli
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Your franchise development marketing should play to what your prospects are looking to learn from your brand
  • Franchise Update Media
  • 3,232 Reads 23 Shares
Revitalize your franchise's identity in 2024 by considering a brand refresh, embracing new advertising strategies, exploring leadership changes, or opting for a complete overhaul to stay relevant in the dynamic market landscape.
  • Franchise Update Media
  • 3,207 Reads 8 Shares
Embrace the power of AI in franchising for enhanced communication, engaging content creation, and streamlined operations, revolutionizing your brand's marketing efforts and setting the stage for future growth.
  • Franchise Update Media
  • 3,327 Reads 20 Shares
3 key strategies that can help multi-unit franchisees be ready to address reputation management issues.
  • Kendall Rawls
  • 6,048 Reads 32 Shares
Community engagement is a great way to build solid local relationships. Here are several examples of how to make it happen in yours.
  • Bob Phibbs
  • 4,372 Reads 2 Shares
8 key findings from data, technology, and market research firm’s assessment of the current consumer marketplace
  • Kerry Pipes
  • 4,292 Reads 3 Shares
As 2022 winds down, this Gartner report looks ahead to 3 trends that will have an impact on CMOs in 2023
  • Eddy Goldberg
  • 4,329 Reads 8 Shares
Whether or not a recession does hit the U.S. economy, or when, these 7 steps to "recession-proof" your business are good advice year-round
  • Eddy Goldberg
  • 6,785 Reads 29 Shares
The Ultimate Guide to Retail in 2023," a 30-page e-book from Channable, is a timely aid for planning your retail strategy and tactics in the coming year
  • Eddy Goldberg
  • 6,916 Reads 8 Shares
How to increase system-wide profitability and growth by focusing on unit-level economics
  • FranConnect
  • 9,943 Reads 31 Shares
E-book: The SMS Marketer’s Guide to Customer Loyalty & Retention
  • Eddy Goldberg
  • 13,139 Reads 6 Shares
Jeff's Bagel Run
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Jeff's Bagel Run
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Jeff's Bagel Run
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How well is your franchise succeeding at communicating and demonstrating your brand’s identity to your customers?
  • Evan Hackel
  • 6,174 Reads 27 Shares
How Pure Barre uses its marketing programs to benefit its franchisees
  • Franchise Update Media
  • 8,851,476 Reads 57 Shares
How Kiddie Academy’s CMO gets franchisees to embrace major marketing initiatives
  • Helen Bond
  • 4,106 Reads 112 Shares
Online reviews and reputation management are more important than ever; a survey from Podium puts numbers on this trend.
  • Eddy Goldberg
  • 7,895 Reads 25 Shares
How Jack in the Box’s CMO is adapting the brand’s communication and marketing strategies to match new consumer behaviors
  • Franchise Update Media
  • 4,733 Reads 25 Shares
Looking to partner with a new PR agency? Here are 5 things to know!
  • Heather Ripley
  • 4,764 Reads 3 Shares
Are you overlooking the many opportunities available in marketing to seniors?
  • Eddy Goldberg
  • 5,158 Reads 10 Shares
Online retailers must weigh speed and cost against sustainability in the new marketplace
  • Nate Burke
  • 3,403 Reads 2 Shares
Summer is the best time for retailers to prep for the winter holidays (really!). Here are 9 ways to start.
  • Bob Phibbs
  • 4,642 Reads 1 Shares
Follow the "Four P's" of the sales process and watch your results improve.
  • Evan Hackel
  • 4,620 Reads 12 Shares
Dogtopia
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Dogtopia
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Dogtopia
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6 ways marketers can increase their influence in 2021
  • Debbie Qaqish
  • 3,808 Reads 6 Shares
Brick-and-mortar retail stores can counter online shopping with 3 three tips that emphasize their competitive advantages
  • Bob Phibbs
  • 3,755 Reads 1 Shares
Nékter Juice Bar found success using a multi-tiered approach to connect with customers during the pandemic
  • Franchise Update Media
  • 3,721 Reads
The post-Covid economy presents multiple opportunities for consumer marketers
  • Evan Hackel
  • 4,848 Reads 6 Shares
Want your customers to fall in love with your brand? 9 tips and examples of companies already doing it!
  • John Tschohl
  • 4,932 Reads 74 Shares
To sell more franchises, align your prospect’s vision with your brand offering—which means listening!
  • Evan Hackel
  • 2,070 Reads
Over-the-top advertising and cultivating influencers allowed Capriotti’s to open new stores and record same store sales increases in 2020
  • Franchise Update Media
  • 4,924 Reads 5 Shares
As influencers proliferate during Covid, here’s why it’s so important to build “brand tribes”
  • Amelia Neate
  • 4,260 Reads 4 Shares
Marketing during Covid takes a decidedly digital turn. Here are some tips to move you toward your desired ROI.
  • Nate Burke
  • 3,957 Reads 21 Shares
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