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Brand Strategy

A long-term plan for growing your franchise business is critical for continued success. As a cross-functional program to achieve the franchise business goals, a solid brand strategy, accompanied by time-tested tactics, provides a roadmap for future growth.

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Tiger Pistol
Tiger Pistol, the world’s leading collaborative advertising platform, connects the power of brands with the knowledge and credibility of their franchisees through simple and scalable location-level social advertising.
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Sky Zone
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Sky Zone
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Sky Zone
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Summer is the best time for retailers to prep for the winter holidays (really!). Here are 9 ways to start.
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Follow the "Four P's" of the sales process and watch your results improve.
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American Freight
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As influencers proliferate during Covid, here’s why it’s so important to build “brand tribes”
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Zoom 1 Media & Advertising
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Zoom 1 Media & Advertising
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Zoom 1 Media & Advertising
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Clyde Rucker, a U.S. Army veteran and self-described military brat, said he spent years working his way to the top in corporate America and as a franchise executive for one reason: so he could become a successful franchisee.
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Franchising has proven to be a successful business model across a wide spectrum of industries using multi-unit retail distribution.
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As a franchise organization you've recognized by now that your competition is more diverse and complex than it has been in the past.
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Millennials. You are likely tired of reading about them but you can't stop, because with 60 million Americans in this generation, they're too big to ignore.
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