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Brand Strategy

A long-term plan for growing your franchise business is critical for continued success. As a cross-functional program to achieve the franchise business goals, a solid brand strategy, accompanied by time-tested tactics, provides a roadmap for future growth.

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FranchiseHelp
Since 1996, FranchiseHelp has been the most sought solution for consistent real-time delivery of leads to franchise brands. Their unparalleled digital marketing and proprietary quiz filtration technology is used by top brands like Entrepreneur Media.
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PuroClean
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PuroClean
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Nékter Juice Bar found success using a multi-tiered approach to connect with customers during the pandemic
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The post-Covid economy presents multiple opportunities for consumer marketers
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Want your customers to fall in love with your brand? 9 tips and examples of companies already doing it!
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To sell more franchises, align your prospect’s vision with your brand offering—which means listening!
  • Evan Hackel
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Over-the-top advertising and cultivating influencers allowed Capriotti’s to open new stores and record same store sales increases in 2020
  • Franchise Update Media
  • 2,416 Reads 5 Shares
As influencers proliferate during Covid, here’s why it’s so important to build “brand tribes”
  • Amelia Neate
  • 2,094 Reads 4 Shares
Marketing during Covid takes a decidedly digital turn. Here are some tips to move you toward your desired ROI.
  • Nate Burke
  • 2,225 Reads 20 Shares
How to use local location and consumer data to market more cost-effectively with a tight budget
  • Jeffrey Lentz
  • 3,057 Reads 20 Shares
How will Covid-19 change consumer habits when it comes to retail and restaurants?
  • Shawn Bland & Jamie Sullivan
  • 1,586 Reads 8 Shares
With so many choices, what is the best strategy for positioning your brand in 2020?
  • Karen M. Wenning
  • 3,241 Reads 39 Shares
Clyde Rucker, a U.S. Army veteran and self-described military brat, said he spent years working his way to the top in corporate America and as a franchise executive for one reason: so he could become a successful franchisee.
  • Debbie Selinsky
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Bonchon
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Bonchon
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Bonchon
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Franchising has proven to be a successful business model across a wide spectrum of industries using multi-unit retail distribution.
  • Dean Zuccarello and Dan Collins
  • 5,424 Reads 129 Shares
Larry Spada spends his days working from the comfort of his home in the Carolinas. But like many tech-savvy executives today, he's always just a click away from his team at the Outdoor Living Brands headquarters in Richmond, Va.
  • Kerry Pipes
  • 6,510 Reads 203 Shares
If you're paying attention to media, you know that Snapchat is being crowned the new social media (if not total media) darling.
  • Adam Pierno
  • 2,262 Reads 1,021 Shares
Women play a critical and growing role in franchising. In our Annual Women's Issue, we profiled 28 "C-Suite Women." We share their profiles in this new weekly series
  • Franchise Update
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In mid-2015, Sentinel Capital Partners acquired Fazoli's from Sun Capital. Sentinel, which had scooped up Checkers and Rally's, Newk's Eatery, and TGI Fridays the year before, targeted an aggressive growth strategy for the nearly 30-year-old brand.
  • Kerry Pipes
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This past February, longtime marketing executive Jon Quinn suited up for his newest role as vice president of marketing for Charleys Philly Steaks.
  • Kerry Pipes
  • 2,016 Reads 1,021 Shares
As a franchise organization you've recognized by now that your competition is more diverse and complex than it has been in the past.
  • Adam Pierno
  • 2,404 Reads 1,021 Shares
Millennials. You are likely tired of reading about them but you can't stop, because with 60 million Americans in this generation, they're too big to ignore.
  • Adam Pierno
  • 2,048 Reads 1,021 Shares
As senior vice president of marketing for School of Rock, Elliot Baldini is a perfect fit. A self-professed lifelong musician with a passion for performance, he also sports wicked marketing chops.
  • Kerry Pipes
  • 3,192 Reads 3 Shares
Tired of hearing about Gen Y, better known as the Millennials? Here comes Gen Z, your next wave of customers and employees!
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Palm Beach Tan
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Palm Beach Tan
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Palm Beach Tan
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In case you hadn't noticed, a new generation has begun applying for full- and part-time jobs: Generation Z.
  • Adam Pierno
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People walk in, not yet customers... and what do they see? Your brand and marketing efforts got them to the door, but now that they're in, what do you want them to see first?
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  • 2,465 Reads 1,021 Shares
This past September Value Place, the largest economy, extended-stay hotel brand in the U.S., named Kelly Poling executive vice president and chief marketing officer.
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  • 3,337 Reads 1,021 Shares
So, you're hiring again. You have positions open and want to make sure the employees you bring in will meet your goals--or exceed them.
  • Adam Pierno
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Millennials, especially the younger half of the demographic, came of age during the Great Recession. As they entered the job market, they experienced hard financial times that limited earning opportunity for many.
  • Adam Pierno
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Simplification and a renewed focus on business and life have taken center stage for Anand Gala since we profiled him in 2010.
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Frances Allen is no stranger to big brands. Over the past 25 years, she's logged successful stints as a senior marketing executive at Dunkin' Donuts, Sony Ericsson, PepsiCo, and Frito-Lay.
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  • 3,449 Reads 1,021 Shares
Frances Allen, executive vice president and chief brand officer for Denny's since July 2010, is no stranger to big brands.
  • Kerry Pipes
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Rich Hope spent three decades in advertising and is comfortable planning marketing strategies and executing successful campaigns.
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