Discovery Map International (DMI) Franchise Business Overview
About Discovery Map International (DMI)
Discovery Map International is the country’s leading provider of curated guides to top tourist destinations, cities and towns throughout North America. The distinctively colorful, hand-drawn maps are a favorite of travelers for navigating local dining, attractions, businesses, cultural experiences, ski destinations – and even the best locations to take selfies. Discovery Maps can be found in local hotels, restaurants, shops, visitor information centers and other participating venues.
Discovery Map International began as Resort Maps in 1977. Its colorful, hand-drawn maps became such a favorite of travelers for navigating local dining, attractions, businesses, cultural experiences and ski destinations that tourists frequently made the comment, “I wish we had these in our town.” So Resort Maps began franchising in 1992. In 2005, current CEO Peter Hans purchased the company. In 2011, Resort Maps merged with Discovery Map International. The company retained the Discovery Map International name. In 2017, Discovery Map International became partners in an international venture, Discovery Map P.O.I. with maps in Slovenia.
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