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Michael Fay saw the value of franchising at a college job. Now he has 40 units spread across four brands.
  • Sara Wykes
  • 5,353 Reads 23 Shares
Max out your holiday season marketing with these 12 advertising tactics
  • Eddy Goldberg
  • 2,709 Reads 8 Shares
Resale events with community organizations build goodwill while letting people sample the product.
  • M. Scott Morris
  • 6,004 Reads 46 Shares
Multi-unit operators with a long history in Indiana are expanding their Sylvan Learning footprint in Florida.
  • M. Scott Morris
  • 3,034 Reads 3 Shares
Marci Bain and her daughters are planning to open their first location in the fall of 2024
  • M. Scott Morris
  • 4,248 Reads
Qualtric’s 4th annual Consumer Trends Report looks ahead to 2024 with stats, opinions, and advice for consumer marketers worldwide
  • Eddy Goldberg
  • 4,678 Reads 33 Shares
Are you creating a “signature brand experience”? Measure your success against these 6 steps for delivering your optimal customer experience on a consistent basis
  • Cal DiJulius
  • 4,352 Reads 2 Shares
All respondents expressed a fondness for drive-thrus, and younger people seek deals on social media.
  • M. Scott Morris
  • 3,159 Reads
CRE faces record foreclosures, food halls and strip malls ascendant, lenders tighten up, RTO remains contentious, WeWork files for Chapter 11, flexible workspaces struggle
  • Eddy Goldberg
  • 3,131 Reads 1 Shares
Highlights from the 5th Annual Franchise Marketing Report, the go-to benchmarking guide for franchise marketers: Participating Brands
  • Eddy Goldberg
  • 2,682 Reads 1 Shares
Tips from international on overseas expansion. First learn the local culture and ways of doing business
  • Bill Edwards
  • 4,775 Reads
Indevia Accounting
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Indevia Accounting
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Indevia Accounting
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Gary Avants left his corporate job to become a Zaxby’s franchisee. Today he has 35.
  • Sara Wykes
  • 5,438 Reads 18 Shares
The International Franchise Association (IFA) is actively combating the National Labor Relations Board's new joint employer rule through litigation, lobbying, and coalition building, urging Congressional support for bipartisan legislation to nullify the rule and leading a coalition of 60 organizations, highlighting its commitment to protecting the franchise business model and economic opportunities for Americans.
  • Kerry Pipes
  • 3,414 Reads 34 Shares
Leases: 6 essential tips for franchisees to set the foundation for long-term success
  • Taj Adhav
  • 4,197 Reads 20 Shares
Five tips for franchisees to successfully find the optimal sites in today’s real estate market
  • Joe Stephens, Sr.
  • 5,431 Reads 22 Shares
Sibling partnerships require a proactive commitment to both personal growth and business success.
  • Kendall Rawls
  • 4,266 Reads 8 Shares
Siblings team up with their mother to provide fruit-based juices and specialty drinks from Sip Fresh.
  • M. Scott Morris
  • 3,222 Reads
Check out our November roundup of consumer marketing news, with a look at the holiday season, social media marketing, marketing automation and more
  • Eddy Goldberg
  • 2,478 Reads 1 Shares
The pair agreed to open three early childhood centers in the Dallas–Fort Worth metro community.
  • M. Scott Morris
  • 3,554 Reads 3 Shares
Household debt hit a record high, but when adjusted for inflation, the total is below its peak from 2008.
  • M. Scott Morris
  • 2,829 Reads 4 Shares
Consumers have changed. Have your marketing campaigns? Economic changes force shifts to reach your target customers.
  • Darrell Johnson
  • 3,064 Reads 4 Shares
Tint World
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Tint World
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Tint World
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Shift your mindset from “selling” franchises to awarding them to the right candidates
  • Evan Hackel 
  • 3,139 Reads 2 Shares
Everything about the Multi-Unit Franchising Conference is designed with multi-unit franchisees in mind
  • Jesse Keyser
  • 4,530 Reads 50 Shares
Alex Tyler found deeper meaning his work on his first trip to Belize—and has been teaching swimming there ever since.
  • Sara Wykes
  • 4,899 Reads 4 Shares
When it comes to online content marketing, experts are seeing a drop-off in results from the usual channels and are looking more to owned media
  • Eddy Goldberg
  • 3,557 Reads
Service brand franchise deals stay hot in November
  • Eddy Goldberg
  • 2,513 Reads
People with positive mindsets achieve more, so why not make today a fantastic day?
  • John DiJulius
  • 3,273 Reads 6 Shares
The deal includes the development of 36 new locations in Ohio and Florida and the acquisition of four units in Ohio.
  • M. Scott Morris
  • 2,767 Reads
FranConnect’s 10 marketing tips for franchisors to improve their franchise development results
  • FranConnect
  • 3,155 Reads 7 Shares
The International Franchise Association is adding litigation to its list of tools to promote and enhance franchising.
  • International Franchise Association
  • 3,340 Reads
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