Minicards is the name of the handsomely-designed full colour advertising cards, which, free of charge, are available in hotels, bed and breakfasts and other public places. In the Amsterdam region where the Minicards concept was developed first, Minicards have been available in 209 hotels since January 2001 and, in this way, directly reach over 3.4 million hotel guests a year. Minicards are of credit card format, printed with the detailed information about the advertiser: Product information, address, other business details and map directions.
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