SUBWAY(R) Cards Now Available In Retail Outlets
New Customized Cards Can Be Purchased Online at mysubwaycard.com
December 04, 2007 // Franchising.com // (Milford, CT) — Since its launch more than a year ago, consumers have found the SUBWAY® Card to be an easy, convenient way to pay for their meals. Now it is even easier for consumers to pick-up a SUBWAY® Card, either for themselves or to give as a gift, as the popular card is now featured at leading retailers across the U.S.A. and Canada.
The cards are also available at participating SUBWAY® restaurants, as well as online at www.mysubwaycard.com, where consumers can now customize their cards with their favorite images on the front; from photos of their children or pets, to a famous landmark or country icon. "We have also heard from some people who want to use the SUBWAY® Card as a business tool by including their business information on the card for distribution," said Ned Daley, Marketing Programs Specialist for the SUBWAY® restaurant chain.
SUBWAY® Cards are used as a gift or personal spending card, as well as for incentives and awards. They can be activated in-store by simply selecting a dollar amount between $5 and $100 to activate. Cards purchased through retail outlets come with pre-set dollar amounts. Regardless of where you obtain your SUBWAY® Card, it is reusable and reloadable at any time. The agreement with the retailers was brokered on behalf of SUBWAY® restaurant franchisees by its Independent Purchasing Cooperative (IPC). The SUBWAY® Cards are available at retailers through a distribution agreement with InComm, the largest provider of third-party gift cards and prepaid products.
SUBWAY® Cards are available at Wal-Mart, CVS, Rite-Aid, the Army-Air Force Exchange Service (AAFES) to authorized patrons only, Fifth Third Bank, Barnes & Noble College Bookstores, Long's Drugs, Kerr Drug, H-E-B Grocery, Winn-Dixie, Hastings, Schnuck's Markets and Brookshire Brothers in the U.S., and in Canada at American Greetings, Glentel, Pharmacy 1, and Shoppers Drug Mart. Additional launches in the coming months will include Wal-Mart, Jean Coutu and Familiprix in Canada.
The IPC has also partnered with the National Gift Card Corporation (NGC) as a way to increase sales to businesses that can use the card for employee incentives, corporate gifts, rewards or fundraising programs. To date, NGC has achieved nearly $2 million in SUBWAY® Card sales.
For more information about the SUBWAY® Card, please visit www.mysubwaycard.com. The SUBWAY® restaurant chain is the world's largest submarine sandwich franchise, with more than 28,500 locations in 85 countries. To learn more about the SUBWAY® chain, visit www.subway.com.
For additional information about InComm, go to www.incomm.com, or call: 1 (800) 352-3084. SUBWAY® is a registered trademark of Doctor's Associates Inc.