Fazoli's Posts Best November Sales in More Than a Decade
Company Added
Company Removed
Apply to Request List

Fazoli's Posts Best November Sales in More Than a Decade

Italian chain continues to buck trends, surpass competitors

LEXINGTON, Ky.--(BUSINESS WIRE)--Winter may be just a few days away, but Fazoli’s, America’s largest premium Italian quick-service restaurant, is continuing to experience red hot sales. Last month’s comp store sales were up 6.6 percent over last year, making it the chain’s best November performance since 1998. With last November’s 1.5 percent improvement factored in, Fazoli’s has experienced a two-year increase of 8.1 percent. It has now posted 17 straight months of same store sales increases for both company and franchised restaurants.

“Our strategy is to deliver casual dining quality food at quick-service prices”

Fazoli’s performance comes as several restaurant brands, including Italian competitor Olive Garden, are struggling with soft sales. “Our strategy is to deliver casual dining quality food at quick-service prices,” said Carl Howard president and CEO. “It is proving to be the right approach for this brand as Fazoli’s is clearly right for the times.”

When Howard joined Fazoli’s in 2008, the chain was rapidly losing customers, with food quality and variety often cited as the main reasons. In addition to overhauling its menu, Fazoli’s now delivers meals to the dining room, with real plates and silverware having replaced Styrofoam plates and plastic utensils. The chain also has remodeled the majority of its restaurants, featuring a contemporary, bright design.

“Guests are returning to find that Fazoli’s now delivers a caliber of food and overall experience that really stands out from our competitors,” Howard said. “Often, guests are deciding between eating at Olive Garden, ordering pizza or visiting Fazoli’s,” he added. “Increasingly, they are picking Fazoli’s and telling us it’s because we deliver the best value.”

With economic uncertainty continuing into 2012, Howard is optimistic that Fazoli’s, which reported November sales 2.6 percent above NPD’s fast casual report, will continue to do well. “Even if the economy improves in 2012, consumers will continue to be very value-oriented,” he said. “But price is just part of ‘value’ – you need to have great tasting food, outstanding service and an environment that guests enjoy, which is why Fazoli’s is experiencing such strong sales.”

About Fazoli’s

An American family favorite for more than 20 years, Fazoli’s is a leading, next generation QSR franchise opportunity. With a premium menu of freshly prepared Italian entrees, Submarinos sandwiches and salads, a new service style featuring table service and a contemporary new restaurant design, Fazoli’s is well positioned for growth. Already America’s largest Italian quick-service chain with more than 220 restaurants, Fazoli’s is expanding in select markets throughout the country. Founded in Lexington, Ky. In 1988, Fazoli’s was acquired by Sun Capital Partners in 2006.

Contacts

Brad Ritter Communications
Brad Ritter, 866-284-2170
Britter@bradritter.com

 

###

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

Scissors & Scotch
Scissors & Scotch provides a badass grooming experience for men, and a kickass investment opportunity for you. We’re looking to expand...
Tin Drum Asiacafe
Tin Drum Asiacafé is a fast-casual restaurant inspired by the energy and atmosphere of the streets of Asia.
RedBrick Pizza
At RedBrick Pizza (R), old world traditions meet new world recipes to create a better-for-you pizza experience. Baking pizzas to perfection at 1000...
Blast & Brew
At Blast & Brew, we like to think “big.” That said, we’re vigorously seeking multi-unit investors to open at least three locations...
Executive Care
Executive Care is more than just a Senior Care company. We are a full-service home health care company serving clients from infants to seniors. Our...
Share This Page

Subscribe to Our Newsletters

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2019.
All Rights Reserved.