AlphaGraphics in Cultural District Wins PODi Best Practices Award
Innovative self-promotion campaign highlights company’s increased marketing focus.
Salt Lake City, UT (Grassroots Newswire) January 17, 2012 – AlphaGraphics in the Cultural District, owned by Clare and Bill Meehan in Pittsburgh, Pennsylvania, was recently named a 2012 PODi Best Practices Award winner for its creative self-promotional campaign, designed to educate clients about the power of integrated direct mail. The campaign, which featured an innovative dimensional mailer comprised of an actual coconut in nylon netting, used multiple channels, including email, personalized URLs, social media and direct mail, to deliver the message “Use Your Coconut.”
This is just one in a string of awards recently awarded to members of the business and marketing communications company. Said AlphaGraphics, Inc. Director of Marketing Jesse Himsworth, “With the first re-branding our company has seen in it’s over 40 years in the industry has come a strong focus on integrated marketing. Our franchisees are creatively combining print with targeted marketing products like personalized websites, social media and multi-channel campaigns to drive more leads and keep customers engaged.”
According to Himsworth, the company’s industry-leading growth over the past two years reflects its new emphasis on full-service solutions. “Our customers are looking for communications that haven’t been done before and that speak their language. Our goal continues to be: give them what they want. The Meehans are a great example of doing just that.”
The PODi Best Practices Awards for digital printing case studies recognize outstanding examples of digital printing, cross media and relevant direct marketing campaigns. Case studies for the competition are accepted throughout the year, and entries are judged on a combination of criteria, including measured results, value proposition, functionality, scalability, relevance, creativity and innovation.
For more information about AlphaGraphics, please contact Cassie Salt at 801-595-7254 or visit www.alphagraphics.com.
AlphaGraphics, Inc., plans, produces and manages visual communications for businesses at nearly 300 owner-operated, locally-based business centers worldwide. Headquartered in Salt Lake City, Utah, the AlphaGraphics network, an over 40 year-old brand, leads the industry in sales per location. Backed by state-of-the-art technology, the world’s highest quality standards and a global network, the company’s trained and experienced team members are committed to delivering creative solutions that enable customers to increase their reach. www.alphagraphics.com.
Cassie M. Salt