Baskin-Robbins Sweetens Summer with Shake Up Your Flavor Twitter Sweepstakes

Baskin-Robbins fans on Twitter invited to share their favorite milkshake flavor for chance to win Baskin-Robbins gift cards.

August 22, 2012 // Franchising.com // CANTON, Mass. – To celebrate its flavorful lineup of milkshakes this summer, Baskin-Robbins, the world’s largest chain of ice cream specialty shops, has announced the launch of a national Twitter sweepstakes that gives fans a chance to win Baskin-Robbins gift cards for sharing their favorite milkshake flavors.

On Wednesday, August 22, Baskin-Robbins is inviting fans to tweet @BaskinRobbins with hashtag #BRFlavors and their favorite Baskin-Robbins milkshake flavor. Ten winners will be selected at random to receive a $31 Baskin-Robbins gift card to help them beat the summer heat with delicious frozen treats. For additional terms and conditions related to the Baskin-Robbins Shake Up Your Flavor Twitter Sweepstakes, please visit www.baskinrobbins.com/sweepstakes.

“Milkshakes have been a key part of the Baskin-Robbins menu ever since our first shop opened more than 65 years ago,” said Dan Wheeler, Vice President of Brand and Field Marketing for Baskin-Robbins. “Our guests love that they can customize their milkshakes with any combination of Baskin-Robbins’ 31+ flavors. We’re excited to celebrate this delicious frozen beverage today with our Shake Up Your Flavor Twitter Sweepstakes, and reward five of our lucky fans with a Baskin-Robbins gift card.”

Baskin-Robbins continues to introduce new flavors that surprise and delight guests, and each of its flavors, including Gold Medal Ribbon®, the August Flavor of the Month, can be made into a milkshake. Over the years, Baskin-Robbins has also introduced a wide range of other frozen and iced beverages to its lineup, including its Cappuccino Blast®, Iced Cappy Blast™, Fruit Blasts and Smoothies.

For more information about Baskin-Robbins and its wide range of milkshake flavors and frozen treats, visit www.BaskinRobbins.com or follow us on Facebook (www.facebook.com/BaskinRobbins) or on Twitter (www.twitter.com/BaskinRobbins).

About Baskin-Robbins

Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine’s 31st annual Franchise 500® ranking, Baskin-Robbins is the world’s largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at nearly 7,000 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. For the full-year 2011, Baskin-Robbins' shops had global franchisee-reported sales of approximately $1.8 billion. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For further information, visit www.BaskinRobbins.com.

Contact(s):

Justin Drake
Dunkin’ Brands
781-737-5200
justin.drake@dunkinbrands.com

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