Hooters Launches "Step Into Awesome" Advertising Campaign, Names Skiver as Advertising Agency of Record

ATLANTA - (BUSINESS WIRE) - Hooters of America, LLC today announced the launch of a new advertising campaign and has selected Skiver Advertising as its new advertising agency of record.

“Our customers tell us that a visit to Hooters is a liberating experience. They leave their worries at the door and feel energized when they walk in”
Skiver's first effort as AOR was to launch the “Step Into Awesome” campaign to showcase the innovation taking place at Hooters, providing guests with delicious food and more choices than ever in a fun, upbeat atmosphere.

“The campaign is a genuine look at what happens when guests walk through the door at Hooters. Rather than tell consumers, we show them the authentic, awesome experience,” said Jeremy Skiver, chief executive officer, Skiver Advertising. “The campaign arose from key insights brought on by consumer research and a brand vision developed with franchise partners, showcasing what has been refreshed at Hooters, from an expanded menu to more contemporary and comfortable surroundings. We invite viewers to share their awesome moments through social media channels.”

Digital media will provide opportunities for viewers to interact with one of the world’s most iconic and vibrant brands by sharing their personal awesome moments at Hooters via Twitter and Instagram with a #StepIntoAwesome hashtag campaign and the “Step Into Awesome” website, where fans will be able to vote for the most awesome moments at Hooters.

The new integrated campaign launches today, Feb. 25, with a series of commercials targeting sports broadcast programming to align with Hooters reputation as the ultimate sports-viewing destination. The first spot contrasts the experience at an ordinary sports bar and brings the fun to life as guests cheer for their favorite team and enjoy delicious food at Hooters.

“Our customers tell us that a visit to Hooters is a liberating experience. They leave their worries at the door and feel energized when they walk in,” said Dave Henninger, chief marketing officer, Hooters of America. “With Skiver’s ‘Step Into Awesome’ approach, the new campaign brings the Hooters experience to life with great food and fun for our guests who relish being liberated from the ordinary.”

About Hooters of America, LLC

Hooters of America, LLC is the franchisor and operator of more than 412 Hooters restaurants in 44 states and 27 foreign countries. The first Hooters opened in 1983 in Clearwater, Florida. Everyone is liberated from the ordinary at Hooters while enjoying great food, fun and uniquely-Hooters service from the iconic Hooters Girls. For more information about Hooters visit www.Hooters.com or follow us at www.twitter.com/Hooters or www.Facebook.com/Hooters.

About Skiver Advertising

Based in Newport Beach, CA with an office in Atlanta, GA, Skiver Advertising is an uncomplicated ad agency that draws from a depth of knowledge and talent in digital and traditional advertising to deliver simple messaging with strong results. The company was founded in 2001 on a philosophy that holds true today-- advertising doesn't have to be complicated. The strategies, the relationships, the executions, they all work best when simplified down to their core authenticity. It doesn't matter if you're selling chicken wings, an iPad or a Mercedes-Benz. With broad expertise in automotive, fashion, sporting goods, fast food, retail, technology, real estate and luxury resorts, Skiver has impressed national clients from T-Mobile and Targus to Kangaroo Express and Hooters of America. For more information, visit www.skiver.com.

Contact:

Largemouth Communications
Scott Yates
919-459-6450
scott@largemouthpr.com

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