Jackson Hewitt® Introduces New Consumer Promise: "Working Hard For The Hardest Working(SM)"

Guarantees the Biggest Refunds and Plans to Provide Solutions Beyond Tax Preparation to Improve the Year-Round Financial Health And Well-Being of Its Clients

PARSIPPANY, N.J. - December 10, 2014 - (BUSINESS WIRE) - In advance of the 2015 tax season, Jackson Hewitt Tax Service® is reintroducing itself to America with a new consumer promise to the hardest working American families seeking help, guidance and support to navigate the complex tax and health care code for this tax season and beyond. On the heels of the Labor Department’s report on the recent jump in hourly wages, Jackson Hewitt is committing to helping Americans hold on to these important pay gains with the promise of getting them the biggest refund they deserve and 100% accuracy guaranteed.

This new promise will come to life in Jackson Hewitt’s 6,300 locations and in its new online and mobile experiences. Cash-strapped Americans will see new low and no cost financial products and a new, enthusiastic commitment to client hospitality and service in our stores. This new promise will drive Jackson Hewitt’s thoughts, actions and product innovation in order to reinvent how Americans approach managing their finances and taxes year-round in order to improve their financial health and well-being.

"In juggling careers, raising children and caring for aging parents, hardworking Americans are being constantly challenged to do more with less. They need someone on their side; a tax and financial advocate to fight for them, their family and their future," said David Prokupek, CEO of Jackson Hewitt. "That's why at Jackson Hewitt our nearly 40,000 expert tax preparers are 100% focused on using our nearly 30 years of tax expertise to get our clients the lowest tax or biggest refund they deserve. Guaranteed."

"For many of our clients, their tax refund is the most important payday of a hard-worked year, which makes our biggest refund guarantee so important," said Vada Hill, Chief Marketing Officer. "Additionally, with the recent change in healthcare tax laws impacting every American, our 100% accuracy guarantee is more relevant than ever. Our expert tax preparers know how the new health care law impacts Americans and how to protect our clients from possible penalties - not everyone else does."

As a key element of our guarantees for 100% Accuracy and Biggest Refunds, every one of Jackson Hewitt's nearly 40,000 tax preparers makes a personal pledge to our clients to treat each tax return as if it's their own. Mr. Prokupek notes, "Our professional tax preparers know their stuff and are held to a standard even higher than required by the IRS. They work harder, dig deeper and fight to get each client 100% of their hard earned money."

Mr. Hill points out, "Clients will experience this new brand promise in store and online and see it in the new store look which rolls out today to 6,300 company owned and franchise locations. On January 5th, this look will be visible in nearly 3,000 Walmart stores, reintroducing the Jackson Hewitt brand to America."

Mr. Prokupek concludes, "Jackson Hewitt's plans for innovation and dynamic growth are just getting started. We are on the move and will be providing services in 300 additional Walmart stores this year as well as add over 30 new franchise owners - a recent record. As part of our Hardworking consumer pledge we will be innovating our online and mobile offerings, providing a new suite of low and no cost financial products for cash-strapped Americans and offering a variety of other tax-related services as we move beyond once-a-year tax preparation to delivering a year round menu of products and solutions to improve their financial health and well-being. We will be unveiling some of these important initiatives over the next few months."

About Jackson Hewitt Tax Service Inc.

Jackson Hewitt Tax Service Inc. is a leader in full service multi-channel federal and state tax preparation with approximately 6,300 franchised and company-owned locations including nearly 3,000 locations in Walmart stores throughout the United States. We also offer a full suite of online and mobile tax filing solutions for the "do-it-yourself" marketplace at www.jacksonhewittonline.com. We hold our professional and certified tax preparers to the highest standards and work hard to ensure that every Jackson Hewitt client gets the biggest tax refund and every tax return is 100% accurate – guaranteed. For more information, product details, or to locate your neighborhood Jackson Hewitt office, visit www.jacksonhewitt.com or call 800.234.1040.

SOURCE Jackson Hewitt Tax Service Inc. 

Contact: 

Elizabeth Hyland
ICR
646-277-1252
JHPR@icrinc.com

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