December 14, 2015 // Franchising.com // Palm Beach Gardens, FL – Midas’ focus on expanding its retail footprint is paying dividends. The famous car-care company, which racked up 27 consecutive months of comparable store sales increases, has recruited 23 new franchisees in the past six months.
The multi-national brand, which started out as a muffler specialist in the mid-1950s and blazed a trail as the first nationwide brake-service provider in the 1970s, has morphed into a multi-service car-care provider with over 2,000 shops in 13 countries. With a major focus on tires in recent years, Midas is exceeding growth targets by opening new stores with three different constituents - entrepreneurs that are new to the auto industry; independent automotive/tire stores that convert to Midas; and existing franchisees that are opening up additional locations – and building brand new ones – due to their belief in the brand.
Recent recruits, who come from all walks of life, include Roger Wallin who retired early from his 24-year management position at Toyota® to open a Midas store in Georgetown, Kentucky. Since joining the brand in July 2014, Wallin’s team has lived up to the “Trust the Midas Touch” promise, receiving a year-to-date 96.1 percent customer satisfaction score, as gauged by Zoop Mobility Network Inc. and Direct Opinions, an independent research organization.
Wallin’s sky-high customer satisfaction scores put his shop in the top 10 for service excellence among Midas’s 1,279 locations in the United States and Canada.
“I’d always dreamed of owning my own business and as early retirement became a possibility, I talked with several car-care companies,” said Wallin. “I chose Midas because of its reputation and the commitment the Midas folks made to support me as a franchisee. I appreciate the guidance the Midas Operations team has provided, particularly with the renovation of my building.”
Partnering with a widely-respected national brand has made a big difference.
“The Midas name draws people in,” he said. “I could have assembled the same team as I have now and opened up as ‘Roger’s Garage,’ but that name likely wouldn’t have brought in much business. And I wouldn’t have had the Midas backing, support, training, shop processes, lifetime warranties, advertising and the history. When you’ve been in business for 60 years, as Midas has, you’ve clearly been doing a number of things right.”
“We’re a customer and franchisee-focused organization that offers folks an opportunity to open a business of their own without being on their own,” said Midas Executive Vice President and Chief Operating Officer Mike Gould. “We have a lot to offer folks looking to build their business by teaming up with us -- a thriving brand, an attractive package of financial incentives and a very exciting business opportunity. This is a great time to join the Midas family.”
For more information about Midas’ expansion, or to become a franchisee in the Midas system (#1 ranked automotive and maintenance franchise in Entrepreneur Magazine’s 2015 Franchise 500 and the top ranked auto repair franchise on Franchise Times Top 200 published October 2015) contact Midas International Corporation by phone 1-877-890-5874 or email email@example.com.
Midas is one of the world’s largest providers of automotive services, offering brake, maintenance, tires, exhaust, steering and suspension services at more than 2,000 franchised, licensed and company-owned Midas shops in 13 countries, including 1,279 in the United States and Canada. Midas also owns the SpeeDee Oil Change business, with more than 150 auto service centers in the United States and Mexico. For more information visit www.midas.com.
561-383-3000, ext 2527