September 07, 2017 // Franchising.com // HOUSTON - With its headquarters and 33 restaurants located in the Houston area, Salata has experienced the horrific affects of Hurricane Harvey firsthand.
Beginning today, the Next Generation Salad Bar is encouraging guests to join them in raising funds for the hurricane victims. Participating restaurants system-wide will be collecting monetary donations through Sept. 30. 100% of the proceeds will go to The JJ Watt Foundation.
“We are proud to call Houston home, but it’s been truly shocking and heartbreaking to see the extreme loss caused by Hurricane Harvey in our neighborhoods and the surrounding areas,” said Chief Marketing Officer Michelle Bythewood. “Houston is America’s fourth-largest city and nearly six million people live in the counties most affected by the storm. We know that The JJ Watt Foundation will use these donations in the best way possible to help rebuild our community.”
In appreciation for their tireless work, Salata provided free meals for first responders in uniform at 24 of its Houston-area locations over the Labor Day weekend.
Salata is the only salad concept that is gluten-free certified and completely customizable, serving salads and salad wraps made from a wide selection of fresh, nutrient-rich ingredients. The vegetables and fruits are chopped daily and the protein selection is fresh and lean. All of the dressings, soups and sauces are house-made and gluten-free. More than 50 fresh toppings and 10 house-made dressings are always available to create your perfect salad or salad wrap.
For more information, please visit salata.com.
Founded in 2005, Houston-based Salata is ranked among the fastest-growing small chains in the U.S. by Restaurant Business. Salata has more than 60 corporate-owned and franchise locations in Texas, Oklahoma, Illinois and Southern California and plans to open 30 additional restaurants in 2017 in multiple markets, including Florida and Georgia. For more information, visit salata.com or facebook.com/salatasalads.
Vice President Of Public Relations