Perkins Unveils “Perkins Market” Initiative Offering Grocery Items to Customers
Homestyle Restaurant Franchise Offering Household Staples to Customers Alongside New Family Meals-To-Go
April 10, 2020 // Franchising.com // ATLANTA - In an effort to support communities during the COVID-19 crisis in any way possible, Perkins Restaurant & Bakery announced a series of new initiatives available at open and participating locations including “Perkins Market,” offering groceries such as bulk meat, produce and even toilet paper to customers, and Family Meals-To-Go, new family-sized meals available for takeout, pickup and delivery.
“Both as members of our communities and as business owners, we want to ease the impact of major life adjustments our customers are experiencing in any way we can,” said Alison Glenn Delaney, CMO of Perkins. “By offering needed staples like food and home products directly from our restaurants to customers, we’re doing what we can to support our communities, and the public will have a way to continue to show support for small businesses, as most of our restaurants are independently owned and operated. Our new Family Meals-To-Go will offer families a way to eat safely and easily at home, and get a break from having to cook during this challenging time. We are working to adapt to the changing needs of our customers, and Family Meals-To-Go are just the beginning of our efforts to meet our customers where they’re at – at home.”
Perkins is rolling out “Perkins Market” at participating locations that will be selling a limited number of items, including bulk frozen meats such as cases of burgers, bacon, sirloin steaks and turkey breasts, as well as staples such as paper towels, toilet paper, and ketchup, and fresh vegetables. These items are all being offered alongside the brand's cooked-to-order homestyle meals available for takeout, pickup and delivery, including the new Family Meals-To-Go.
To help families under COVID-19 shelter-at-home mandates, Perkins is committed to providing easy, safe options with its new Family Meals-To-Go offerings. The new family-sized meals offers some of the brand’s most popular breakfast and dinner entrees, packaged, portioned and priced for families of four. As an added benefit, customers can add a whole pie to any of the Family Meals-To-Go for a discounted price. The starting price for one of the Family Meals-To-Go is $19.99, or just $5 per person. All Family Meals-To-Go are being offered for 20% off through April 19 to MyPerkins members, or individuals who sign up for the loyalty program on the Perkins website.
For both initiatives, customers should contact their local Perkins to confirm the location is open, operating and participating in Perkins Market and the Family Meals-To-Go offerings.
“One way we will make it through this difficult time together is by being there for one another, as small businesses and as people, any way we can,” added Glenn Delaney. “We believe Perkins Market will be a useful offering for our customers in need of essential grocery items, at a fantastic price. And our hope is that Family Meals-To-Go allows families to enjoy their Perkins favorites while following local requirements to stay at home.”
For more information on Family Meals-To-Go or Perkins Market, contact your local Perkins location or visit https://www.perkinsrestaurants.com to confirm your local Perkins is open and operating, and participating in these initiatives.
About Perkins Restaurant & Bakery
Since it was founded in 1958 as a single pancake house in Ohio, Perkins today has more than 300 restaurants in 32 states and Canada, of which approximately 100 are company-owned. Committed to delivering 100% satisfaction through service excellence and positive dining experiences, the brand embraces a “Kindness Served Daily” philosophy.
All Points Public Relations
SOURCE Perkins Restaurant & Bakery
Comments:comments powered by Disqus
- Expansions & Growth
- Financial & Earnings Claims
- Mergers & Acquisitions
- Personnel Changes
- General Announcements
- Conferences & Events
- Product Announcements
- Media Coverage
- Strategic Alliances