Breakthrough Better-Chicken Brand Opens in Pensacola
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Breakthrough Better-Chicken Brand Opens in Pensacola

Experienced Multi-Unit Operators Grow Slim Chickens in Florida Panhandle

April 06, 2021 // Franchising.com // PENSACOLA, Fla. - Slim Chickens, a leading fast casual franchise which features dine-in and drive-through service in the “better chicken” segment, announced its new restaurant opening at 707 W. 9 Mile Road in Pensacola. North Florida Restaurant Group, is at the helm of the new location.

The better-chicken brand has opened 125 locations across the United States, Kuwait and the United Kingdom, and is known for its passionate group of followers in the markets that it has locations in. With more than 500 locations in development, the brand’s momentum shows no signs of slowing down.

“We’re thrilled to launch our latest Slim Chickens location in Pensacola,” said Chris McMillan, co-owner of the new restaurants. “We truly believe in Slim Chickens and are thrilled to show our new customers in the Florida panhandle what the excitement is all about. With its touch of southern hospitality and broad menu options, we know it’s going to be a hit.”

The Pensacola location marks North Florida Restaurant Group’s third Slim Chickens restaurant in Florida.

“North Florida Restaurant Group is exactly the type of experienced franchise partner that we’re looking for as we expand into new territories, both globally and domestically in the United States,” said Jackie Lobdell, vice president of franchise development at Slim Chickens. “Their passion for the brand and deep operational experience reflect the qualities we look for in a franchise partner.”

The brand prides itself on its cooked-to-order fresh food and strong devoted fanbase, also known as “Slimthusiasts.” Slim Chickens has distinguished itself in the “better chicken” segment by offering high-quality food and 17 house-made dipping sauces, allowing customers to enjoy a different flavor profile with each visit. Its menu is broader than many in the segment, offering chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings and unique side items. Fans also resonate with the southern contemporary look and feel and open and inviting layout of Slim Chickens restaurants, which speak to the hospitality mindset that anchors the brand.

SOURCE Slim Chickens

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