Dickey’s Barbecue Pit Sees Growth Through Their Summer Of Gold Loyalty Program
Providing Big Wins Across Dickey’s Restaurant Brands
Dallas, Texas, Aug. 19, 2021 // GLOBE NEWSWIRE // - Dickey’s Barbecue Pit launched its first ever cross brand loyalty promotion and knocked it out of the park! The trio of Dickey’s Restaurant Brands including Dickey’s Barbecue Pit, Wing Boss and Big Deal Burger joined forces to help celebrate its loyalty program members. Each time an American athlete won a gold medal the Dickey Restaurant Brands emailed its loyalty members with a coupon good for either a complimentary item or a buy one, get one free coupon (BOGO). The online only program had over 17,000 people redeeming the offer of free pulled pork sandwiches, burgers, and chicken wings.
“We saw an over 40% increase in online transactions and were so happy to cross promote our brands and offer our loyalty members a delicious sandwich or wings while celebrating America’s athletes” says Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.
The promotion was open to new and old Loyalty members from July 25th until the conclusion of the Olympics on August 9th. The United States won 39 gold medals at the 2021 Olympics, which was first among all countries in Tokyo.
SOURCE Dickey’s Barbecue Restaurants, Inc.
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