Krystal Announces New Brand Tagline, “Now You Know.”

By: Krystal Restaurants LLC | 0 Shares 193 Reads

February 13, 2023 // Franchising.com // ATLANTA, GA – Krystal is leveling up with the announcement of its new brand tagline that was chosen wholly by its fans. The new tagline – “Now You Know.” - was announced on The Breakfast Club radio morning show. The tagline leans into the concept that while people previously might not have known the hype around Krystal, now they know.

2 Chainz, Head of Krystal’s Creative Marketing, kicked the poll off on February 6 for fans on his Twitter. This was after Charlamagne Tha God and Ray J echoed 2 Chainz on The Breakfast Club radio morning show challenging brands to put fans in the marketing co-pilot seat. Well, Krystal did that, so “Now You Know.”

“Now You Know.” highlights the brands evolution and puts concepts such as The Side Chik campaign, celebrity partnerships, and even a late-night trip to Krystal with your friends, front and center. Because if you didn’t recognize these iconic moves before, well “Now You Know.”

Through polling the week of February 6, the brand brought guests to the front of the process and connected with the people they serve on a daily basis. Fans voted via social media between the options of “Now You Know.” and “Who Else?” for Krystal’s new tagline. “Now You Know.” won fans hearts and votes by a 2:1 ratio.

“As the oldest quick service restaurant chain in the South, we are on the brink of turning ourselves from a legacy brand into a legendary one,” concluded Terrell.

SOURCE Krystal Restaurants LLC

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