Introducing Discovery Map of Colorado Springs

By: Discovery Map International (DMI) | 1 Shares 836 Reads

September 28, 2023 // Franchising.com // COLORADO SPRINGS, CO and WAITSFIELD, VT - Discovery Map International is pleased to announce its expansion into the Colorado Springs market via a new franchise agreement with local residents Nicholas and Sharon Boyd. The inaugural Discovery Map of Colorado Springs edition launches in April 2024 and will promote leading dining, shopping, and entertainment options across the area.

“Colorado Springs is the ultimate microcosm of America, sitting near its geographic center while boasting incredible nature, an exciting “Old West” history, and an inspirational atmosphere fueled by the area's significant Olympic, Paralympic, and Military communities,” said Nick Boyd. “Where else will you find mountains, beautiful forests, stunning red canyons, endless desert plains, and a vibrant metropolitan area, all a stone’s throw from each other?”

Since “discovering” Colorado Springs themselves on a trip through the area years ago, the Boyds and their three school-age daughters have made a home here. “Our joy of exploring the region ourselves has been surpassed only by that of showing it to our family and friends,” added Sharon Boyd. It is in that spirit they started Discovery Map of Colorado Springs after encountering a similar map while on vacation in Cape Coral, Florida.

“The idea of starting a guide that would promote the best our home city has to offer was intriguing, and seemed a natural fit for our entrepreneurial mindset, interest in maps, and pride in Colorado Springs,” said Nick.

The Boyds’ plan for Discovery Map of Colorado Springs to capture their area’s majestic sights while showcasing the many incredible places to eat, shop, explore, and have fun. The map directly serves visitors, but the Boyds hope it will also make a positive impact on their city.

“Given our newly elected Mayor’s championing of small business, we feel the timing is perfect for us to help promote the local economy and raise the city’s profile among the visitors we get from around the world each year,” added Sharon, who recently joined the Colorado Springs Chamber of Commerce & EDC.

“Small, locally owned businesses are the heart of any community, they contribute to the growth of local economies and create jobs for our families. We are pleased to welcome the Discovery Maps franchise into Colorado Springs and our membership community, to help tell the story of our beautiful and vibrant city, which also happens to be the best place to live and do business,” said Johnna Reeder Kleymeyer, president & CEO of the Colorado Springs Chamber & EDC.

The map will cover greater Colorado Springs, including the downtown area, Old Colorado City, and Manitou Springs. For the inaugural edition, 300,000+ maps will be distributed throughout the year to 100+ visitor hotspots, such as hotels, tourist attractions, shops, restaurants, as well as the Visit Colorado Springs Visitor Information Center.

"Maps are very popular with our visitors and residents," said Christy Long, director of visitor services at Visit Colorado Springs. "We're excited to have a fun and engaging map to share with our guests."

In addition to the printed map, the Boyds will also be promoting local businesses online and via social media, which offers curated content for visitors and locals alike. An interactive map provides turn-by-turn directions and offers access to detailed information about areas of interest, places to eat, lodging and other noteworthy sites.

SOURCE Discovery Map

###