HOT DADS WANTED: Habit Burger & Grill X UFC GYM Launch Bold Search for the Hottest Dads in America for Summer Calendar

By: The Habit Burger Grill | 1 Shares 215 Reads

May 12, 2025 // Franchising.com // Irvine, CA – The grill is hot. The salads are hotter. And now, so are the dads.

Habit Burger & Grill is turning up the heat with a brand-new lineup of fresh, made-to-order salads featuring juicy, chargrilled chicken—so fresh, so flavorful, they’ve been officially endorsed by UFC GYM. To celebrate the launch, the two brands are teaming up on a nationwide casting call to find America’s hottest dads for the first-ever Hot Dads of Habit x UFC GYM Calendar, debuting July 1.

That’s right. It’s a hot chicken salad drop. It’s a hot dad drop. And it’s happening now.

"At Habit, we take our salads seriously—and our hot chargrilled chicken even more so," said Jack Hinchliffe, Chief Marketing Officer at Habit Burger & Grill. "Our new salad lineup is made fresh to order and topped with chargrilled chicken straight off the grill, never pre-cooked, never chilled. It’s bold, flavorful, and ready for the spotlight. Just like our hot dads. And how do Hot Dads like their lettuce? Shredded."

The new salad lineup includes all-new creations like the Mango Miso Salad and Harvest Chopped Salad, alongside fresh takes on fan favorites including the Santa Barbara Cobb, Chicken Caesar, and Garden Salad. Each one stars Habit’s signature chargrilled chicken, flame-seared to juicy perfection.

Salads, often unfairly stereotyped as a “mom order” while dads are expected to go full carnivore, are officially getting rebranded. Bun-less options don’t have to be boring. Habit’s salads pack hot chargrilled chicken breast on top of fresh, flavorful ingredients that are as satisfying as they are craveable. They're hearty, delicious, and absolutely UFC GYM endorsed.

Hot dads, meanwhile, will be judged on more than just biceps and bro energy. “We’re looking for dads who bring the heat in and out of the gym,” said Adam Sedlack, CEO of UFC GYM. “Whether it’s meal prep or math homework, story time or strength training—we want the kind of dad who can crush a workout and crush a salad in the same afternoon.”

Six selected winners will earn a coveted spot in the Hot Dad Calendar, launching July 1 and running through the end of the year. Each will also score two FREE one-year UFC GYM Champion memberships, perfect for training with a workout wingman (or wingwoman).

SOURCE Habit Burger & Grill

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