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When Craig Jooste sees an opportunity, he's definitely one to jump on it. And this entrepreneur set his sights on the handyman industry.
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The Private Equity market is looking for two things from you: a well-documented system and strong unit economics.
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Savvy private equity (PE) investors are looking for two things from your franchise: strong unit economics and a well-documented system.
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Like many emerging franchises, when Craig Jooste started his home services business he had no idea where his journey would take him. But he’s come a long way. 
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It’s true. Your franchise can thrive during an economic downturn. It may seem counterintuitive to lean into a recession with increased marketing and advertising, but it’s not. Based on past recessions, brands that go dark lose business.  Here’s what you need to know.
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