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Fitness Feature Articles

Franchise Sector Showcase

Informative Fitness franchise articles to support business buyers, franchisees, and franchisors.

How Pure Barre uses its marketing programs to benefit its franchisees
  • Franchise Update Media
  • 542,598 Reads 56 Shares
Service brand franchises continue their expansion across all sectors in January 
  • Eddy Goldberg
  • 2,965 Reads 11 Shares
How Title Boxing Club is using its marketing programs to benefit its franchisees
  • Franchise Update Media
  • 3,521 Reads 48 Shares
We asked Scott Schubiger, CDO at Massage Heights, how Covid has changed the brand’s franchisee recruitment strategy and tactics for 2022
  • Franchise Update Media
  • 3,069 Reads 20 Shares
Service brand franchises continue to grow across all sectors entering 2022
  • Eddy Goldberg
  • 2,570 Reads 4 Shares
Welcome to “Good, Bad, and Other News!” – our monthly roundup of franchise growth, finance, expansion, regulation, legislation, technology, trends, people, milestones, and other news about franchisors large, medium, merging, and emerging.
  • Eddy Goldberg
  • 2,070 Reads 10 Shares
Planet Fitness will acquire more than 100 locations from one of its franchisees
  • Kerry Pipes
  • 2,981 Reads 3 Shares
Multi-unit partners bring Crunch Fitness to Auburn, Alabama market this week
  • Kerry Pipes
  • 2,926 Reads 20 Shares
3rd annual Franchise Innovation Awards showcase the best of the best in creating new solutions, goods, and services in the face of a 100-year pandemic
  • Kerry Pipes & Eddy Goldberg
  • 6,077 Reads 17 Shares
Social media and innovation are two major drivers behind some franchise brands’ post-Covid success
  • Kerry Pipes
  • 3,416 Reads 3 Shares
How 5 brands are using social media for branding, recruiting, and more in mid-2021
  • Helen Bond
  • 6,282 Reads 47 Shares
American Family Care
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BodyStreet’s entry into the U.S. franchise market shows one way to succeed
  • Peter Schwarzer
  • 4,502 Reads 66 Shares
Franchise Business Review’s annual Franchising@Work study on employee engagement and satisfaction includes feedback from more than 4,000 respondents
  • Eric Stites
  • 3,616 Reads 5 Shares
Investments in service brands continue growing as operators from all sectors seek diversification during the ongoing pandemic
  • Eddy Goldberg
  • 2,863 Reads 6 Shares
Planet Fitness takes home Franchise Update’s annual Franchise Marketing Leadership Award for its “United We Move” streaming workout campaign
  • Kerry Pipes
  • 2,365 Reads 33 Shares
Multi-unit operator acquires 13 more existing Club Pilates locations and the licenses for 16 additional locations.
  • Kerry Pipes
  • 3,233 Reads 34 Shares
By improving communication within departments, locations, and other teams, your organization can create a world-class employee experience that people won’t want to leave.
  • Jess Pischel
  • 3,930 Reads 17 Shares
Our monthly roundup of consumer marketing news and developments
  • Eddy Goldberg
  • 2,922 Reads 5 Shares
Welcome to “Good, Bad, and Other News!” – our monthly roundup of franchise growth, finance, expansion, regulation, legislation, technology, trends, people, milestones, and other news about franchisors large, medium, merging, and emerging.
  • Eddy Goldberg
  • 1,832 Reads 5 Shares
With 102 units, Jamie Weeks is the largest franchisee of Orangetheory Fitness and has no plans to slow down anytime soon
  • Kerry Pipes
  • 11,420 Reads 212 Shares
With the importance of social media boosted by the pandemic, creating an effective, company-wide social media policy is more important than ever
  • Andrew Seid
  • 6,178 Reads 18 Shares
Wienerschnitzel
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Multi-unit operators have a distinct advantage to capitalize on the coming post-Covid recovery – if they recognize the changes already under way
  • Darrell Johnson
  • 2,937 Reads 23 Shares
Due diligence for service brands is different, part 2
  • Michael Arrowsmith
  • 2,513 Reads 17 Shares
Are private equity investments in multi-unit operators changing the face of franchising?
  • Darrell Johnson
  • 6,359 Reads 44 Shares
Two multi-unit franchisees, one with 102 Orangetheory Fitness studios, one with 27 Scooter’s Coffee units, on how they’ve responded to Covid-19
  • Franchise Update Media
  • 2,446 Reads 11 Shares
Due diligence for service brands is different, part 1
  • Michael Arrowsmith
  • 3,006 Reads 35 Shares
Europe is gradually reopening for business on a country-by-country basis - carefully
  • Christophe Angleys
  • 3,523 Reads 2 Shares
2020 saw global franchise development transformed by Covid-19, accelerating the adoption of digital technologies
  • William Edwards
  • 4,471 Reads 3 Shares
A post-Covid world presents many growth opportunities, but so many unknowns call for patience
  • Darrell Johnson
  • 3,074 Reads 16 Shares
5 ways to diversify in an uncertain economy by adding new, complementary brands
  • Helen Bond
  • 3,777 Reads 17 Shares
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