Technology Feature Articles

Technology Feature Articles

Franchise Sector Showcase

Informative Technology franchise articles to support business buyers, franchisees, and franchisors.

Brands that invested in technology during the pandemic are leading the way as the economy recovers
  • Carty Davis
  • 5,069 Reads 14 Shares
How military-style coaching encourages leadership in both employees and employers
  • Chad Storlie
  • 5,470 Reads 13 Shares
A roundup of consumer marketing news and developments
  • Eddy Goldberg
  • 2,535 Reads
Covid has hastened the adoption of marketing technology by franchise brands. Will you be left behind?
  • Helen Bond
  • 5,082 Reads 17 Shares
Urban Air Adventure Parks leapt in to guide its franchisees through their Covid-related real estate issues
  • Sara Wykes
  • 4,433 Reads 9 Shares
2020 saw global franchise development transformed by Covid-19, accelerating the adoption of digital technologies
  • William Edwards
  • 6,332 Reads 3 Shares
6 ways marketers can increase their influence in 2021
  • Debbie Qaqish
  • 3,941 Reads 6 Shares
Covid has hastened the adoption of marketing technology by franchise brands. Will you be left behind?
  • Helen Bond
  • 6,440 Reads 13 Shares
Franchise recruitment turns to technology to continue growth and development during Covid
  • Helen Bond
  • 4,462 Reads 26 Shares
CMO Roundtable: What technologies are you finding most effective for reaching consumers during Covid?
  • Franchise Update Magazine
  • 3,213 Reads 4 Shares
A post-Covid world presents many growth opportunities, but so many unknowns call for patience
  • Darrell Johnson
  • 4,189 Reads 16 Shares
Marco's Pizza®
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Marco's Pizza®
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Marco's Pizza®
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30-year marketing pro Dwayne Chambers, CMO at Checkers & Rally’s, scored with creative campaigns in 2020 and is off to a great start in 2021.
  • Kerry Pipes
  • 4,439 Reads 2 Shares
Blo Blow Dry Bar’s VP of franchise development on his most effective techs for franchise recruitment during Covid
  • Franchise Update Media
  • 5,348 Reads 14 Shares
5 ways to diversify in an uncertain economy by adding new, complementary brands
  • Helen Bond
  • 5,116 Reads 18 Shares
Seeking more time with his newborn daughter, Matt Pendleton left his high-stress job with a restaurant franchisor and today owns 3 Screenmobile locations
  • Franchise Update Media
  • 3,620 Reads 28 Shares
Q&A with Sean Fitzgerald, president of TruBlue Total House Care, which boosted revenue 94% last year, part 2
  • Kerry Pipes
  • 4,979 Reads 18 Shares
Fazoli's CMO Jodie Conrad is the human connection between the brand and consumers - and between consumers and the brand
  • Kerry Pipes
  • 5,200 Reads 9 Shares
Every organization that wants to be a service leader should stress the importance and benefits of remembering customers by name and include strategies to help employees do so.
  • John Tschohl
  • 12,839 Reads 15 Shares
TruBlue Total House Care is at the forefront of a growing market trend
  • Kerry Pipes
  • 5,062 Reads 2 Shares
Welcome to "Good (and Other) News!" – our monthly roundup of franchise growth, finance, expansion, regulation, legislation, technology, trends, people, milestones, and other news about franchisors large, medium, merging, and emerging.
  • Eddy Goldberg
  • 2,431 Reads 1 Shares
Mike Davis’ 1-800-JunkPro is gaining its share of a $50 billion industry
  • Kerry Pipes
  • 4,899 Reads 82 Shares
Bosch Auto Service
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Bosch Auto Service
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Bosch Auto Service
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Franchisees look to cash in on real estate opportunities in 2021 as the economy rebounds
  • Helen Bond
  • 7,060 Reads 26 Shares
Nékter Juice Bar found success using a multi-tiered approach to connect with customers during the pandemic
  • Franchise Update Media
  • 3,889 Reads
A look back at 10 marketing predictions for 2020 and beyond, published just months before Covid arrived
  • Eddy Goldberg
  • 5,862 Reads 184 Shares
A roundup of consumer marketing news and developments 4 months into 2021.
  • Eddy Goldberg
  • 2,755 Reads 1 Shares
As ghost kitchens proliferate, restaurants are increasingly turning to non-brick-and-mortar operations
  • Eddy Goldberg
  • 6,578 Reads 39 Shares
Mr. Rooter Plumbing, an essential service, has done well despite the pandemic
  • Doyle James
  • 7,264 Reads 14 Shares
Welcome to "Good (and Other) News!" - our monthly roundup of franchise growth, finance, expansion, regulation, legislation, technology, trends, people, milestones, and other news about franchisors large, medium, merging, and emerging.
  • Eddy Goldberg
  • 3,316 Reads 3 Shares
As Covid crippled businesses in many industries, franchisees are looking more seriously at non-brick-and-mortar service brands
  • Eddy Goldberg
  • 6,945 Reads 18 Shares
A belated look at the worst marketing and adtech buzzwords of 2020
  • Eddy Goldberg
  • 3,974 Reads 8 Shares
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