Technology Feature Articles

Technology Feature Articles

Franchise Sector Showcase

Informative Technology franchise articles to support business buyers, franchisees, and franchisors.

2020 saw global franchise development transformed by Covid-19, accelerating the adoption of digital technologies
  • William Edwards
  • 6,034 Reads 3 Shares
6 ways marketers can increase their influence in 2021
  • Debbie Qaqish
  • 3,817 Reads 6 Shares
Covid has hastened the adoption of marketing technology by franchise brands. Will you be left behind?
  • Helen Bond
  • 6,224 Reads 13 Shares
Franchise recruitment turns to technology to continue growth and development during Covid
  • Helen Bond
  • 4,287 Reads 26 Shares
CMO Roundtable: What technologies are you finding most effective for reaching consumers during Covid?
  • Franchise Update Magazine
  • 3,091 Reads 4 Shares
A post-Covid world presents many growth opportunities, but so many unknowns call for patience
  • Darrell Johnson
  • 4,016 Reads 16 Shares
30-year marketing pro Dwayne Chambers, CMO at Checkers & Rally’s, scored with creative campaigns in 2020 and is off to a great start in 2021.
  • Kerry Pipes
  • 4,246 Reads 2 Shares
Blo Blow Dry Bar’s VP of franchise development on his most effective techs for franchise recruitment during Covid
  • Franchise Update Media
  • 5,171 Reads 14 Shares
5 ways to diversify in an uncertain economy by adding new, complementary brands
  • Helen Bond
  • 4,943 Reads 18 Shares
Seeking more time with his newborn daughter, Matt Pendleton left his high-stress job with a restaurant franchisor and today owns 3 Screenmobile locations
  • Franchise Update Media
  • 3,482 Reads 28 Shares
Q&A with Sean Fitzgerald, president of TruBlue Total House Care, which boosted revenue 94% last year, part 2
  • Kerry Pipes
  • 4,768 Reads 18 Shares
Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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Fazoli's CMO Jodie Conrad is the human connection between the brand and consumers - and between consumers and the brand
  • Kerry Pipes
  • 5,013 Reads 9 Shares
Every organization that wants to be a service leader should stress the importance and benefits of remembering customers by name and include strategies to help employees do so.
  • John Tschohl
  • 11,317 Reads 15 Shares
TruBlue Total House Care is at the forefront of a growing market trend
  • Kerry Pipes
  • 4,914 Reads 2 Shares
Welcome to "Good (and Other) News!" – our monthly roundup of franchise growth, finance, expansion, regulation, legislation, technology, trends, people, milestones, and other news about franchisors large, medium, merging, and emerging.
  • Eddy Goldberg
  • 2,344 Reads 1 Shares
Mike Davis’ 1-800-JunkPro is gaining its share of a $50 billion industry
  • Kerry Pipes
  • 4,714 Reads 82 Shares
Franchisees look to cash in on real estate opportunities in 2021 as the economy rebounds
  • Helen Bond
  • 6,857 Reads 26 Shares
Nékter Juice Bar found success using a multi-tiered approach to connect with customers during the pandemic
  • Franchise Update Media
  • 3,736 Reads
A look back at 10 marketing predictions for 2020 and beyond, published just months before Covid arrived
  • Eddy Goldberg
  • 5,740 Reads 184 Shares
A roundup of consumer marketing news and developments 4 months into 2021.
  • Eddy Goldberg
  • 2,666 Reads 1 Shares
As ghost kitchens proliferate, restaurants are increasingly turning to non-brick-and-mortar operations
  • Eddy Goldberg
  • 6,396 Reads 39 Shares
McAlister's Deli
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McAlister's Deli
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McAlister's Deli
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Mr. Rooter Plumbing, an essential service, has done well despite the pandemic
  • Doyle James
  • 6,824 Reads 13 Shares
Welcome to "Good (and Other) News!" - our monthly roundup of franchise growth, finance, expansion, regulation, legislation, technology, trends, people, milestones, and other news about franchisors large, medium, merging, and emerging.
  • Eddy Goldberg
  • 3,218 Reads 3 Shares
As Covid crippled businesses in many industries, franchisees are looking more seriously at non-brick-and-mortar service brands
  • Eddy Goldberg
  • 6,697 Reads 18 Shares
A belated look at the worst marketing and adtech buzzwords of 2020
  • Eddy Goldberg
  • 3,870 Reads 8 Shares
2020 saw global franchise development transformed by Covid-19, accelerating the adoption of digital technologies
  • William Edwards
  • 7,116 Reads 19 Shares
Hoots wings adapts technology choices to connect with consumers during the pandemic
  • Franchise Update Media
  • 5,218 Reads 12 Shares
The post-Covid economy presents multiple opportunities for consumer marketers
  • Evan Hackel
  • 4,852 Reads 6 Shares
As the economy recovers from Covid, the economic outlook for franchising is rosy
  • Eddy Goldberg
  • 9,536 Reads 37 Shares
Tropical Smoothie, which opened its 900th store in 2020, is looking to reach 1,500 in 5 years—or sooner!
  • Kerry Pipes
  • 6,646 Reads 1 Shares
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