Informative Technology franchise articles to support business buyers, franchisees, and franchisors.
To make a deal today, sellers must factor in Covid’s effects on their segment and their brand, as well as unit performance
- Carty Davis
- 3,799 Reads 7 Shares
Bestselling author, keynote speaker, and a consultant Jim Sullivan offers leadership lessons for multi-unit operators for 2022.
- Multi-Unit Franchisee
- 3,153 Reads 5 Shares
As consumers come out of hiding, they are becoming more eco-conscious in their brand preferences. Are you ready for this shift?
- Nate Burke
- 2,671 Reads 2 Shares
Covid-19 has accelerated the adoption of technology in all facets of franchising. Hear from brands leading the charge to change.
- Franchise Update Magazine
- 3,524 Reads 4 Shares
In the relationship economy the primary currency is the emotional connections made with customers, employees, and vendors.
- John DiJulius
- 3,724 Reads 8 Shares
Multi-unit operators have a distinct advantage to capitalize on the coming post-Covid recovery – if they recognize the changes already under way
- Darrell Johnson
- 3,944 Reads 23 Shares
9 ways technology can help with your franchise recruitment
- Art Coley
- 4,857 Reads 10 Shares
Brands that invested in technology during the pandemic are leading the way as the economy recovers
- Carty Davis
- 4,961 Reads 14 Shares
How military-style coaching encourages leadership in both employees and employers
- Chad Storlie
- 5,362 Reads 13 Shares
A roundup of consumer marketing news and developments
- Eddy Goldberg
- 2,451 Reads
Covid has hastened the adoption of marketing technology by franchise brands. Will you be left behind?
- Helen Bond
- 4,957 Reads 17 Shares
Urban Air Adventure Parks leapt in to guide its franchisees through their Covid-related real estate issues
- Sara Wykes
- 4,349 Reads 9 Shares
2020 saw global franchise development transformed by Covid-19, accelerating the adoption of digital technologies
- William Edwards
- 6,148 Reads 3 Shares
6 ways marketers can increase their influence in 2021
- Debbie Qaqish
- 3,852 Reads 6 Shares
Covid has hastened the adoption of marketing technology by franchise brands. Will you be left behind?
- Helen Bond
- 6,287 Reads 13 Shares
Franchise recruitment turns to technology to continue growth and development during Covid
- Helen Bond
- 4,336 Reads 26 Shares
CMO Roundtable: What technologies are you finding most effective for reaching consumers during Covid?
- Franchise Update Magazine
- 3,135 Reads 4 Shares
A post-Covid world presents many growth opportunities, but so many unknowns call for patience
- Darrell Johnson
- 4,068 Reads 16 Shares
30-year marketing pro Dwayne Chambers, CMO at Checkers & Rally’s, scored with creative campaigns in 2020 and is off to a great start in 2021.
- Kerry Pipes
- 4,300 Reads 2 Shares
Blo Blow Dry Bar’s VP of franchise development on his most effective techs for franchise recruitment during Covid
- Franchise Update Media
- 5,236 Reads 14 Shares
5 ways to diversify in an uncertain economy by adding new, complementary brands
- Helen Bond
- 4,998 Reads 18 Shares
Seeking more time with his newborn daughter, Matt Pendleton left his high-stress job with a restaurant franchisor and today owns 3 Screenmobile locations
- Franchise Update Media
- 3,516 Reads 28 Shares
Q&A with Sean Fitzgerald, president of TruBlue Total House Care, which boosted revenue 94% last year, part 2
- Kerry Pipes
- 4,836 Reads 18 Shares
Fazoli's CMO Jodie Conrad is the human connection between the brand and consumers - and between consumers and the brand
- Kerry Pipes
- 5,056 Reads 9 Shares
Every organization that wants to be a service leader should stress the importance and benefits of remembering customers by name and include strategies to help employees do so.
- John Tschohl
- 11,476 Reads 15 Shares
TruBlue Total House Care is at the forefront of a growing market trend
- Kerry Pipes
- 4,950 Reads 2 Shares
Welcome to "Good (and Other) News!" – our monthly roundup of franchise growth, finance, expansion, regulation, legislation, technology, trends, people, milestones, and other news about franchisors large, medium, merging, and emerging.
- Eddy Goldberg
- 2,364 Reads 1 Shares
Mike Davis’ 1-800-JunkPro is gaining its share of a $50 billion industry
- Kerry Pipes
- 4,774 Reads 82 Shares
Franchisees look to cash in on real estate opportunities in 2021 as the economy rebounds
- Helen Bond
- 6,919 Reads 26 Shares
Nékter Juice Bar found success using a multi-tiered approach to connect with customers during the pandemic
- Franchise Update Media
- 3,780 Reads
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