Technology Feature Articles

Technology Feature Articles

Franchise Sector Showcase

Informative Technology franchise articles to support business buyers, franchisees, and franchisors.

Peter Braun’s business philosophy boils down to 3 words as he nurtures tomorrow’s leaders: mentor, mold, and teach
  • Kerry Pipes
  • 5,264 Reads 7 Shares
Using data-driven customization and personalization to build engagement and loyalty in a post-Covid world
  • Nate Burke
  • 3,582 Reads 5 Shares
Our monthly roundup of consumer marketing news and developments
  • Eddy Goldberg
  • 2,382 Reads 5 Shares
With 102 units, Jamie Weeks is the largest franchisee of Orangetheory Fitness and has no plans to slow down anytime soon
  • Kerry Pipes
  • 14,264 Reads 224 Shares
Welcome to “Good (and Other) News!” – our monthly roundup of franchise growth, finance, expansion, regulation, legislation, technology, trends, people, milestones, and other news about franchisors large, medium, merging, and emerging.
  • Eddy Goldberg
  • 2,727 Reads 7 Shares
To make a deal today, sellers must factor in Covid’s effects on their segment and their brand, as well as unit performance
  • Carty Davis
  • 3,837 Reads 7 Shares
Bestselling author, keynote speaker, and a consultant Jim Sullivan offers leadership lessons for multi-unit operators for 2022.
  • Multi-Unit Franchisee
  • 3,200 Reads 5 Shares
As consumers come out of hiding, they are becoming more eco-conscious in their brand preferences. Are you ready for this shift?
  • Nate Burke
  • 2,697 Reads 2 Shares
Covid-19 has accelerated the adoption of technology in all facets of franchising. Hear from brands leading the charge to change.
  • Franchise Update Magazine
  • 3,559 Reads 4 Shares
In the relationship economy the primary currency is the emotional connections made with customers, employees, and vendors.
  • John DiJulius
  • 3,753 Reads 8 Shares
Multi-unit operators have a distinct advantage to capitalize on the coming post-Covid recovery – if they recognize the changes already under way
  • Darrell Johnson
  • 3,987 Reads 23 Shares
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9 ways technology can help with your franchise recruitment
  • Art Coley
  • 4,902 Reads 10 Shares
Brands that invested in technology during the pandemic are leading the way as the economy recovers
  • Carty Davis
  • 4,997 Reads 14 Shares
How military-style coaching encourages leadership in both employees and employers
  • Chad Storlie
  • 5,401 Reads 13 Shares
A roundup of consumer marketing news and developments
  • Eddy Goldberg
  • 2,476 Reads
Covid has hastened the adoption of marketing technology by franchise brands. Will you be left behind?
  • Helen Bond
  • 5,000 Reads 17 Shares
Urban Air Adventure Parks leapt in to guide its franchisees through their Covid-related real estate issues
  • Sara Wykes
  • 4,374 Reads 9 Shares
2020 saw global franchise development transformed by Covid-19, accelerating the adoption of digital technologies
  • William Edwards
  • 6,219 Reads 3 Shares
6 ways marketers can increase their influence in 2021
  • Debbie Qaqish
  • 3,890 Reads 6 Shares
Covid has hastened the adoption of marketing technology by franchise brands. Will you be left behind?
  • Helen Bond
  • 6,334 Reads 13 Shares
Franchise recruitment turns to technology to continue growth and development during Covid
  • Helen Bond
  • 4,382 Reads 26 Shares
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CMO Roundtable: What technologies are you finding most effective for reaching consumers during Covid?
  • Franchise Update Magazine
  • 3,167 Reads 4 Shares
A post-Covid world presents many growth opportunities, but so many unknowns call for patience
  • Darrell Johnson
  • 4,110 Reads 16 Shares
30-year marketing pro Dwayne Chambers, CMO at Checkers & Rally’s, scored with creative campaigns in 2020 and is off to a great start in 2021.
  • Kerry Pipes
  • 4,349 Reads 2 Shares
Blo Blow Dry Bar’s VP of franchise development on his most effective techs for franchise recruitment during Covid
  • Franchise Update Media
  • 5,272 Reads 14 Shares
5 ways to diversify in an uncertain economy by adding new, complementary brands
  • Helen Bond
  • 5,050 Reads 18 Shares
Seeking more time with his newborn daughter, Matt Pendleton left his high-stress job with a restaurant franchisor and today owns 3 Screenmobile locations
  • Franchise Update Media
  • 3,551 Reads 28 Shares
Q&A with Sean Fitzgerald, president of TruBlue Total House Care, which boosted revenue 94% last year, part 2
  • Kerry Pipes
  • 4,879 Reads 18 Shares
Fazoli's CMO Jodie Conrad is the human connection between the brand and consumers - and between consumers and the brand
  • Kerry Pipes
  • 5,112 Reads 9 Shares
Every organization that wants to be a service leader should stress the importance and benefits of remembering customers by name and include strategies to help employees do so.
  • John Tschohl
  • 12,575 Reads 15 Shares
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