Technology Feature Articles

Technology Feature Articles

Franchise Sector Showcase

Informative Technology franchise articles to support business buyers, franchisees, and franchisors.

Using data-driven customization and personalization to build engagement and loyalty in a post-Covid world
  • Nate Burke
  • 3,489 Reads 5 Shares
Our monthly roundup of consumer marketing news and developments
  • Eddy Goldberg
  • 2,313 Reads 5 Shares
With 102 units, Jamie Weeks is the largest franchisee of Orangetheory Fitness and has no plans to slow down anytime soon
  • Kerry Pipes
  • 13,723 Reads 224 Shares
Welcome to “Good (and Other) News!” – our monthly roundup of franchise growth, finance, expansion, regulation, legislation, technology, trends, people, milestones, and other news about franchisors large, medium, merging, and emerging.
  • Eddy Goldberg
  • 2,627 Reads 7 Shares
To make a deal today, sellers must factor in Covid’s effects on their segment and their brand, as well as unit performance
  • Carty Davis
  • 3,692 Reads 7 Shares
Bestselling author, keynote speaker, and a consultant Jim Sullivan offers leadership lessons for multi-unit operators for 2022.
  • Multi-Unit Franchisee
  • 3,081 Reads 5 Shares
As consumers come out of hiding, they are becoming more eco-conscious in their brand preferences. Are you ready for this shift?
  • Nate Burke
  • 2,606 Reads 2 Shares
Covid-19 has accelerated the adoption of technology in all facets of franchising. Hear from brands leading the charge to change.
  • Franchise Update Magazine
  • 3,416 Reads 4 Shares
In the relationship economy the primary currency is the emotional connections made with customers, employees, and vendors.
  • John DiJulius
  • 3,628 Reads 8 Shares
Multi-unit operators have a distinct advantage to capitalize on the coming post-Covid recovery – if they recognize the changes already under way
  • Darrell Johnson
  • 3,865 Reads 23 Shares
9 ways technology can help with your franchise recruitment
  • Art Coley
  • 4,752 Reads 10 Shares
Potbelly Sandwich Works
SPONSORED CONTENT
Potbelly Sandwich Works
SPONSORED CONTENT
Potbelly Sandwich Works
SPONSORED CONTENT
Brands that invested in technology during the pandemic are leading the way as the economy recovers
  • Carty Davis
  • 4,866 Reads 14 Shares
How military-style coaching encourages leadership in both employees and employers
  • Chad Storlie
  • 5,260 Reads 13 Shares
A roundup of consumer marketing news and developments
  • Eddy Goldberg
  • 2,387 Reads
Covid has hastened the adoption of marketing technology by franchise brands. Will you be left behind?
  • Helen Bond
  • 4,839 Reads 17 Shares
Urban Air Adventure Parks leapt in to guide its franchisees through their Covid-related real estate issues
  • Sara Wykes
  • 4,256 Reads 9 Shares
2020 saw global franchise development transformed by Covid-19, accelerating the adoption of digital technologies
  • William Edwards
  • 5,899 Reads 3 Shares
6 ways marketers can increase their influence in 2021
  • Debbie Qaqish
  • 3,764 Reads 6 Shares
Covid has hastened the adoption of marketing technology by franchise brands. Will you be left behind?
  • Helen Bond
  • 6,145 Reads 13 Shares
Franchise recruitment turns to technology to continue growth and development during Covid
  • Helen Bond
  • 4,227 Reads 26 Shares
CMO Roundtable: What technologies are you finding most effective for reaching consumers during Covid?
  • Franchise Update Magazine
  • 3,045 Reads 4 Shares
Vocelli Pizza
SPONSORED CONTENT
Vocelli Pizza
SPONSORED CONTENT
Vocelli Pizza
SPONSORED CONTENT
A post-Covid world presents many growth opportunities, but so many unknowns call for patience
  • Darrell Johnson
  • 3,976 Reads 16 Shares
30-year marketing pro Dwayne Chambers, CMO at Checkers & Rally’s, scored with creative campaigns in 2020 and is off to a great start in 2021.
  • Kerry Pipes
  • 4,167 Reads 2 Shares
Blo Blow Dry Bar’s VP of franchise development on his most effective techs for franchise recruitment during Covid
  • Franchise Update Media
  • 5,104 Reads 14 Shares
5 ways to diversify in an uncertain economy by adding new, complementary brands
  • Helen Bond
  • 4,882 Reads 18 Shares
Seeking more time with his newborn daughter, Matt Pendleton left his high-stress job with a restaurant franchisor and today owns 3 Screenmobile locations
  • Franchise Update Media
  • 3,427 Reads 28 Shares
Q&A with Sean Fitzgerald, president of TruBlue Total House Care, which boosted revenue 94% last year, part 2
  • Kerry Pipes
  • 4,708 Reads 18 Shares
Fazoli's CMO Jodie Conrad is the human connection between the brand and consumers - and between consumers and the brand
  • Kerry Pipes
  • 4,963 Reads 9 Shares
Every organization that wants to be a service leader should stress the importance and benefits of remembering customers by name and include strategies to help employees do so.
  • John Tschohl
  • 11,109 Reads 15 Shares
TruBlue Total House Care is at the forefront of a growing market trend
  • Kerry Pipes
  • 4,861 Reads 2 Shares
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