5 Reasons MassageLuXe Excels Over Competition
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5 Reasons MassageLuXe Excels Over Competition

5 Reasons MassageLuXe Excels Over Competition

The spa industry is a multi-billion dollar business that is expected to grow from its current worldwide level of $95 billion to more than $185 billion by 2030. In the U.S. alone, the spa industry is a $19 billion business. No spa franchise brand has a more proven and unique model than MassageLuXe.

The St. Louis, Missouri-based brand has perfected the art of delivering the highest quality massage, facial, and waxing services in a comfortable, relaxing, and luxurious environment. There are at least five reasons why.

MassageLuXe utilizes a best-in-class membership model that encourages ongoing client participation and visits, creates steadier sales cycles, and reduces administration and billing time for franchise operators. “MassageLuXe members aren’t asked to commit to lengthy contracts, pay an enrollment fee, or buy a membership package that doesn’t match their needs,” said Mark Otter, CEO and president of MassageLuXe. “That results in higher than industry standard memberships and low attrition.” Clients choose from multiple membership packages and can even pause their membership if needed.

Everything about MassageLuXe says luxury. Spas have LuXe lounges that allow clients to decompress and prepare for their appointment. HydroLuXe rooms offer clients the opportunity to experience a water massage service before or after their appointment. The spas’ design also incorporates unique soundproofing materials that allow clients to relax without noise and interruption.

Franchise operators benefit from the brand’s custom point-of-sales software which allows franchisees to coordinate all aspects of their business which sets their operations and client experience up for success. The software includes everything from mobile friendly dashboards and views that allow semi-absentee management, to built-In customer relationship management (CRM). Everything a franchisee needs to manage their operation.

World-class training and ongoing support also differentiates MassageLuXe from the competition. “We believe our franchisees come first,” said Otter. “When franchisees are happy and successful, the result is a franchise that grows.” There’s company support in everything from site selection and spa openings to ongoing training, marketing, and coaching. Elsewhere, an in-house MassageLuXe marketing team executes marketing strategies and tactics, including paid digital marketing, freeing franchisees up to focus on spending time in their communities and operating their business.

MassageLuXe even utilizes a unique presale strategy which is a comprehensive marketing plan designed to generate membership sales and revenue prior to each location’s opening via paid digital media, traditional advertising, PR, and community marketing. New franchisees can rest easy knowing that they will receive on-site training and support during opening, followed by an extensive onsite and online franchisee training program.

Now is a great time to get in on the growing multi-billion dollar spa industry with a brand that has a history of success. The proven business model of MassageLuXe is a great opportunity for an entrepreneur seeking another source of income. For more information about franchise opportunities with MassageLuXe visit massageluxe.com/franchise-opportunities/

MassageLuXe® is a fast-growing massage franchise providing massage services to clients, primarily through multi-unit area developers & single unit franchises. Our spa revenue is driven by a membership revenue model that assures a higher level... Learn More

Published: January 4th, 2023

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