Another Broken Egg Cafe Dominates Daytime-only Dining Segment with Strong Performance Leading Into 2023
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Another Broken Egg Cafe Dominates Daytime-only Dining Segment with Strong Performance Leading Into 2023

Another Broken Egg Cafe Dominates Daytime-only Dining Segment with Strong Performance Leading Into 2023

Another Broken Egg Cafe, the nation’s leading upscale breakfast, brunch and lunch restaurant brand, celebrated one of its most notable years to date in 2022.

As of the end of the year, the “NextGen Casual” daytime-only restaurant continues to expand its footprint with 82 cafes open, eight new franchise groups, 20 signed leases and 13 cafes under construction or in permitting. Included amongst the collection of forthcoming restaurants is the brand’s first location in Maryland, in the community of Elkridge.

Other markets with cafes in the development pipeline include El Paso, Austin and Houston, Texas; Athens and Warner Robins, Georgia; Brentwood, Tennessee; Rock Hill, SC and Pensacola, FL.

“We are excited to see experienced multi-unit operators from such brands as MOOYAH Burgers, Fries and Shakes, Chicken Salad Chick, Boston’s Pizza, McDonalds and Paradise Bakery, join the Another Broken Egg Cafe franchise system,” said Jeff Sturgis, Chief Development Officer for Another Broken Egg Cafe. “We have no doubt that they will further build upon our reputation for high-quality service, especially given their expertise and operations prowess.”

In addition to consistently full dining rooms, off-premise business has continued to grow, averaging around 10%  of the upscale breakfast, brunch and lunch concept’s total sales. In addition, one of the fastest growing components of the Another Broken Egg Cafe is its alcohol sales, which account for nearly 14% of sales across its 82 open units. Many competitors in the daytime-only category are catching on to the desire for alcoholic beverages at brunch, so the brand is continuously innovating and creating unique beverages — such as the Tito’s & Watermelon Red Bull and the seasonal Pumpkin Spice Spiked Cold Brew — to successfully stay ahead of the game.

“Knowing that our guests are looking for not just a meal but a complete, indulgent dining experience has and will continue to inform our brand’s ever-evolving initiatives from restaurant design and operations to menu development,” said Paul Macaluso, CEO and President of Another Broken Egg Cafe. “Already, we’ve seen success with redesigned cafes, off-premise and catering options and our signature cocktails, all of which combined to promote consistent and robust same stores sales increases in 2021 and 2022 of over 25% vs 2019. Similarly, the signing of several multi-unit development agreements with experienced operators only further affirms the strength of our franchise opportunity as we move into the new year.”

Amid soaring demand from brunch-goers nationwide, Another Broken Egg Cafe looks to continue its reign over the “NextGen Casual” dinning segment in the year ahead. With an indulgent menu, innovative technology to support optimized operations, and a continued focus on guest satisfaction, Another Broken Egg Cafe offers prospective franchisees a unique opportunity to diversify their portfolio. Connect with the team to learn more about franchising in the premier brunch category!

Another Broken Egg Cafe
Another Broken Egg is an upscale breakfast, brunch and lunch restaurant that specializes in Southern-inspired menu options and signature cocktails. The concept is one of the fastest-growing daytime-only franchises in the country. Learn More

Published: January 25th, 2023

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