Another Broken Egg Sizzles as Top Franchise
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Another Broken Egg Sizzles as Top Franchise

Another Broken Egg Sizzles as Top Franchise

Breakfast remains one of the most important meals of the day for a winning franchise investment—and nobody does it better than Another Broken Egg Cafe.

Fast-growing Another Broken Egg Cafe continues to shine as a breakout, upscale brand in the lucrative full-service breakfast and brunch segment—one of the fastest-growing categories in the restaurant industry.  Backed by experienced leadership and an unmatched loyal following for its Southern-style fare, the award-winning daytime café concept is set to soar after a strong 2020 finish, despite the pandemic, achieving positive same-store sales growth in the last quarter of the year and opening nine new cafes. Another Broken Egg Café, with 72 locations in 13 states, expects to open 15 to18 new cafes in 2021.  

"Moving forward, we intend to continue growing the concept and build on what we know our guests love," says restaurant industry veteran Paul Macaluso, president, and CEO of Another Broken Egg of America Franchising since in 2019.

Macaluso has put his vast franchise, operations, and marketing expertise to work, deftly navigating Another Broken Egg through the uncertainties of COVID-19. The brand quickly adapted to customers' changing needs with third-party delivery, curbside pick-up, and the August launch of a national online ordering platform.

"Prior to the pandemic, less than 5% of our revenue came from off-premise," explains Macaluso. "Today, those sales exceed 10%. We will continue to optimize operations and build on this success to drive off-premise sales, while at the same time, offering a premier and elevated guest experience for our dine-in guest."

With robust business increasingly returning to most locations, Another Broken Egg is future focused on opportunities. The chain has implemented a "bar forward" strategy to capitalize on its position as the only daytime segment brand with a full bar. The approach includes positioning the bar into a more prominent role within the café and enhanced beverage menu options and features. Another Broken Egg Cafe's thoughtfully crafted cocktails, ranging from Bellini's to Spiked Cold Brews, deliver high margins for franchise partners – and business is booming.  Both the average per person checks and total alcohol sales have increased by over 10%. 

The industry is taking note of Another Broken Egg's innovative mission to be the best breakfast, brunch, and lunch brand in the United States.  Along with Winsight Media's "Leader in Foodservice Full-Service Award,” Another Broken Egg was named among Franchise Times' smartest-growing brands and earned the nod as a "Breakout Brand of 2020" by FSR magazine. 

Ready to build your future and still be home for dinner? Another Broken Egg is looking for experienced restaurant operators who have a passion for service and great operations. Discover your opportunity to own a game-changing brand at

Another Broken Egg Cafe
Another Broken Egg is an upscale breakfast, brunch and lunch restaurant that specializes in Southern-inspired menu options and signature cocktails. The concept is one of the fastest-growing daytime-only franchises in the country. Learn More

Published: January 19th, 2021

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