Another Broken Egg Toasts to 2022 with Record Performance
Another Broken Egg Cafe is celebrating record performance and growth in 2021 as it looks to make 2022 The Year of the Brunch. With up to 18 new locations opening this year – and dozens more in the pipeline– Another Broken Egg is expanding its presence nationally through its award-winning franchise program. Known for its chef-inspired menu and full-service bar, the brand brings today’s trending tastes and industry expertise to the traditional brunch category.
In 2021, Another Broken Egg Cafe, which is the largest, actively franchising concept in the brunch-sector, welcomed ten new cafes to its system. Expanding into states like Arizona and Virginia for the first time, its growth comes from a combination of franchise and corporate owned cafes. So far in 2022, Another Broken Egg has already expanded into the Columbus, Ohio market.
Demonstrating the concept’s viability and adaptability since the onset of the pandemic, Another Broken Egg’s off-premise sales and platforms have increased and enhanced significantly without detracting from its robust onsite dining volume. And in late 2021, the brand launched a catering initiative to further expand off-premise business and meet the demand for upscale breakfast catering options. To support these incremental revenue and guest channels, the cafe prototype now also includes separate to-go order staging and pick-up areas, for focused handling of all online orders.
Additional brand advancements undertaken in 2021 and rolling out in 2022 include the introduction of a new point-of-sale (POS) system through Revel. The system equips servers with order-at-the-table tablets and provides pay-at-the-table capabilities to help streamline daily operations. The brand also began a partnership with Wisely, a customer database with the ability to better track guest interactions to create lasting value to the brand and customer.
According to studies from Allied Market Research, the global breakfast food market size is projected to reach $729.5 billion by 2030, for a compound annual growth rate of 6.3% from 2021 to 2030. With 80 locations open in 15 states, Another Broken Egg is looking to award franchises to talented operators who have restaurant industry experience and an interest in diversifying their portfolios with the surging breakfast/brunch category.
Results from a recent Franchise Business Review survey of Another Broken Egg franchisees indicate that 92 percent would recommend franchising with the brand. And with 49 hours of operation per week between the hours of 7 a.m. and 2 p.m., franchisees have the unique opportunity to leverage the increasingly popular brunch daypart while offering a better quality of life for their managers, servers, kitchen staff, and, for themselves.
Another Broken Egg has truly unmatched brand equity in the brunch category, with craveable menu options, premier unit economics, and consistent growth. Sound like the perfect opportunity? Hear from our top franchisees about their growth with Another Broken Egg, and connect with us to learn more about our franchise opportunity!
Another Broken Egg Cafe
Another Broken Egg is an upscale breakfast, brunch and lunch restaurant that specializes in Southern-inspired menu options and signature cocktails. The concept is one of the fastest-growing daytime-only franchises in the country. Learn More
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