Franchisee Support Sets Up MassageLuXe Franchisees For Success 
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Franchisee Support Sets Up MassageLuXe Franchisees For Success 

Franchisee Support Sets Up MassageLuXe Franchisees For Success 

MassageLuXe is one of the fastest growing franchise spa companies in the country. The brand’s devoted clients return again and again for high quality massage, facial, and waxing services they experience in a comfortable, relaxing, and luxurious environment. The brand differentiates itself from the competition by providing unique personal health and wellness solutions for each customer. MassageLuXe franchisees thrive not only because the brand’s membership revenue model is packed with unique and personal services, but also because the brand offers comprehensive franchisee support to its operators every step of the way.

“MassageLuXe has a proven track record of franchisee success that is largely attributed to our level of franchisee support,” says CEO Mark Otter. “MassageLuXe goes above and beyond traditional franchise support to ensure that from the moment you inquire about joining the franchise through opening and beyond, you have a coach by your side guiding you along the process.”

MassageLuXe franchisees can expect to receive support at every level from site selection and grand openings to ongoing training, marketing, coaching, and more. The brand’s in-house team has extensive experience in all facets of business operations and is available to assist franchisees with whatever questions they may have.

In the beginning, the brand’s franchise development team helps franchisees identify ideal commercial real estate locations and provides assistance with financing, construction, demographics research, site analytics, lease negotiation, and retail store build-outs, says Sean Rentchler, Franchise Development Director. “Our team will help you with the tools, information, and support you need to get your MassageLuXe spa up and running.”

A key component of any business is marketing. MassageLuXe’s comprehensive marketing and advertising support starts the moment a new franchisee begins the site selection process. The in-house marketing team executes marketing tactics, including paid digital marketing, for franchisees so they focus on spending their time connecting with their communities and operating their business. “MassageLuXe owners have access to all these cost-effective and proven programs designed to attract clients and establish strong referral networks,” says Kristen Pechacek, Chief Growth Officer. 

Training is another essential component of the MassageLuXe model. Each franchisee receives 10 days of training before the spa opens and then another three to five days of in-store training after opening. Franchisees will receive hands-on education at a nearby MassageLuXe location, as well as classroom training at the corporate office in St. Louis, Missouri. Ongoing training covers numerous day-to-day operations of the spa and Point of Sale/computer system. “We provide each MassageLuXe owner with a franchise representative who is available for day-to-day operational support.,” says Rentchler. 

In fact, franchisee support remains essential to the MassageLuXe model as the brand continues to provide resources for franchisees as they build their business over time. “Franchisees have access to a franchise representative that will guide you through the operations of your spa,” says Pechacek. “This person helps you to understand the numbers behind your business, sets goals for you, and provides guidance during the operation of your spa.”

The St. Louis-based brand currently has 69 locations across 16 states and has plans to expand to 250 locations over the next five years.

MassageLuXe is a trusted brand with staying power and offers an excellent investment choice. If you’d like to find out more about franchise opportunities with MassageLuXe visit

MassageLuXe® is a fast-growing massage franchise providing massage services to clients, primarily through multi-unit area developers & single unit franchises. Our spa revenue is driven by a membership revenue model that assures a higher level... Learn More

Published: November 20th, 2020

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