Marco's Pizza Rises in the Ranks by Prioritizing Customer Service Alongside Aggressive Multi-Unit Growth Strategy
Marco’s Pizza, the nation’s fastest-growing pizza brand*, has earned its spot as America’s No. 5 pizza brand in systemwide sales**, and has set its sights on becoming No. 4. Alongside Marco’s aggressive growth strategy is its commitment to customer service, which has catapulted its strong performance in becoming a $1B-brand.
Marco’s is building off of several years of positive momentum driving exceptional customer service by prioritizing a People-First approach to business and a promise to Hospitality Always. In 2019, Marco’s was named the Most Trusted Pizza Brand according to the Harris Poll’s yearly EquiTrend® Study and most recently earned a spot on Newsweek’s list of America’s Best Customer Service in 2023.
“We’ve grown from humble beginnings as a small, regional concept to a nationally accredited brand, and as we continue to expand our footprint, we will never lose sight of those customers and neighborhoods that have made Marco’s their pizza of choice,” said Tony Libardi, Co-CEO & President. “World-class customer service is a key requirement in driving our aggressive growth strategy. By mastering the fundamentals, we’re able to refine best practices to ensure a superior guest experience as we continue to scale nationwide.”
Currently Marco’s has more than 225 stores in various stages of development with more than 350 agreements signed. As franchise development continues to surge, leadership prioritizes investments in enhancing the franchise development program, new technology, personnel, strategic vendor partnerships, multi-channel national advertising, and more – all with an eye on maximizing franchisee profits and growing systemwide sales.
As a result, Marco’s experienced a 12.8% increase in year-over-year Average Unit Volume (AUV), and the Top 50% of Marco’s franchised stores generated $1,198,201 AUV for 2021***.
With a quality product, proven business model, a national TV advertising presence, and commitment to customers and community that is driving brand growth, Marco’s continues to rise in the ranks as an industry leader.
“Our goal is to become the fourth largest pizza brand in the country and have now attained the No. 5 spot this past year thanks to the incredible commitment and dedication of our franchisees, GMs, store-level team members, Corporate support center staff, and leadership team,” added Libardi. “As we continue to grow, it is really about living out our mission and connecting with guests, franchisees, team members, and communities on a human level. As we cross the $1B milestone, we thought it would be important to unify all the great things we do as a brand by forming the Marco’s Pizza Foundation with the goal of making an even greater impact in the communities we serve.”
*Marco’s Pizza is the fastest-growing pizza brand based on year-over-year unit growth, according to 2021 NRN Top 500 U.S. Restaurant Ranking LSR Pizza Segment.
**Nation’s Restaurant News partnered with Datassential and its Firefly data platform to provide an in-depth look at the performance across the Top 500 restaurant chains.
***Based on the Average Unit Volume of the top 50% of our Franchised Stores for fiscal year 2021. Based on fiscal year 2021, 146 of 389 Franchised Stores in the category (38%) met or exceeded this average. This information appears in Item 19 of our 2022 FDD – please refer to our FDD for complete information on financial performance. Results may differ. There is no assurance that any franchisee will perform as well.
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