MassageLuXe Expands as a Health and Wellness Brand
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MassageLuXe Expands as a Health and Wellness Brand

MassageLuXe Expands as a Health and Wellness Brand

If the past year has taught us anything, it’s that better health isn’t a luxury, it’s a necessity essential to wellbeing. No one understands the need more clearly than MassageLuXe, the fast-growing spa franchise on a mission to bring the benefits of massage to the masses. 

The premier therapeutic massage therapy chain is making its mark in wellness as a pioneer of the innovative and flexible approach to membership-based massage services at a time when consumers seek to take control of their health. MassageLuXe is passionate about making massage available for all with flexible membership options and no contract, says Mark Otter, CEO of MassageLuXe. 

“We strive to improve our guest’s overall health and to make the maintenance of their self-care more sustainable through our convenient and reliable offering,” Otter says. 

The time-honored practice of massage is finally getting its due as a preventative health prescription for stress relief, depression, chronic pain, and an improved immune system.  An estimated 78 percent of people sought out massage in the past year for medical (52 percent) or stress-related (26 percent) reasons, according to a survey by the American Massage Therapy Association, which estimates massage, at last count, is an $18 billion industry—and growing. 

MassageLuXe stands primed to deliver as an industry leader on the road to explosive growth.  The brand has continued to expand throughout the pandemic’s uncertainty with a future focus while keeping its clients and employees safe.

The top-ranked brand is built differently. Each spa goes above and beyond to make sure customers maintain a healthy lifestyle in a welcoming environment, featuring the highest quality facial and waxing services. The brand is passionate about communicating the message that massage is something people should prioritize and do regularly. It’s a belief backed by client education, which leads to high membership close rates for spas. All MassageLuXe spa memberships include unlimited 15-minute daily HydroLuXe sessions, a dry-water massage table that uses water pressure to apply massage techniques to the body. 

“Product and service enhancements inside our spa are designed with a thoughtful approach that supports health and wellbeing,” says Kristen Pechacek, MassageLuXe’s Chief Growth Officer. “We offer a variety of massages designed to treat physical and mental health.” 

Franchisees can expect best-in-class marketing and state-of-the-art operating software that allow for a quick ramp and continued profits with the systems in place for sustained long-term growth. MassageLuXe has 69 locations and a plan for explosive growth.

“We remain focused on our goal to reach 250 locations in the next five years,” says Otter. “To get there, we want to add great people and support our franchisee base as we strive to become the premier provider of massages and facials.” 

To explore your opportunity to own one of Entrepreneur’s Top 500 Franchises, visit

MassageLuXe® is a fast-growing massage franchise providing massage services to clients, primarily through multi-unit area developers & single unit franchises. Our spa revenue is driven by a membership revenue model that assures a higher level... Learn More

Published: February 19th, 2021

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