MassageLuXe Redefines the Meaning and Success of a Membership-Based Business
Company Added
Company Removed
Apply to Request List

MassageLuXe Redefines the Meaning and Success of a Membership-Based Business

MassageLuXe Redefines the Meaning and Success of a Membership-Based Business

There’s a reason MassageLuXe is one of the fastest-growing massage and spa franchises in the country. And it just may be because, unlike its competitors, the franchise brand is redefining the membership-based business by not requiring an enrollment fee or contract for its members. Of course the brand is also a proven concept and business model that has been taking the massage and spa space by storm.

Let’s face it, these days it’s hard to keep track of all of the memberships and subscriptions we all have. That’s why MassageLuXe makes it easy for people to do business with them by offering very flexible ways to use their services.

“The flexibility of our model gives members the option to get massages or facial services, discounts on services like waxing, and to choose from a variety of different membership options, including one that can be shared among family members,” said  MassageLuXe CEO Mark Otter. “There’s even an option to put your membership on hold if needed.”

Customers like the flexibility MassageLuXe offers them...and franchisees like that. That’s because the model creates higher close rates from prospects to members because of the low barrier to entry, higher membership counts provide recurring stable revenue for the spa, and happy customers refer friends and family.

“MassageLuXe owners enjoy reliable income driven by a membership-pricing model shaped over more than 15 years, along with other revenue streams such as gift cards and product sales,” said MassageLuXe Chief Growth Officer Kristen Pechacek. “Franchisees have access to top-of-the-line management software to help coordinate all aspects of their business, as well as world-class training and support, all of which sets their operations and client experience up for success from day one.”

If you need any more proof, just consider the numbers. MassageLuXe sits in the middle of a $1.2 trillion U.S. wellness market, a $19 billion U.S. skincare market, and a 19.6 billion U.S. spa market, according to data from Statista & IBIS.

Research by the American Massage Therapy Association also finds:

-Last year 25% of men and 21% of women got a massage

-63% of consumers who got a massage in 2021 did so for a health and wellness reason as part of a treatment plan from a doctor or medical professional

MassageLuXe currently has 75 locations open across 18 states and is planning to surpass 100 locations in 2023. On average, 70% of spa revenue is driven from memberships. The brand recently received a #1 ranking on the prestigious Newsweek Customer Service List.

There’s no better time to act than right now. MassageLuxe operates in the middle of a lucrative and growing marketplace and offers a premium business opportunity. The proven business model could be a perfect match for a career change or a franchisee looking to grow a portfolio. There are now open territories and markets and significant growth potential. For more information about franchise opportunities with MassageLuXe visit

MassageLuXe® is a fast-growing massage franchise providing massage services to clients, primarily through multi-unit area developers & single unit franchises. Our spa revenue is driven by a membership revenue model that assures a higher level... Learn More

Published: November 8th, 2022

Share this Feature


comments powered by Disqus


Caesar's Forum, Las Vegas
MAR 19-22ND, 2024
Share This Page

Subscribe to our Newsletters