Phenix Salon Suites Growing Globally and Supporting Operators Every Step of the Way
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Phenix Salon Suites Growing Globally and Supporting Operators Every Step of the Way

Phenix Salon Suites Growing Globally and Supporting Operators Every Step of the Way

Phenix Salon Suites is the leader in the salon suites industry and one of the fastest-growing brands in its respected space. The California-based brand has maintained a steady growth period over the past few months, opening new locations internationally and in the U.S. Driving the strategic growth forward are a number of factors, including updates to the brand’s signature mobile app to streamline operations for franchisees and lifestyle professionals, a unique loan assistance program for its lifestyle professionals, and strong sales numbers systemwide.

Year-over-year sales have steadily increased, and the fourth quarter of 2021 was one of the best in the brand’s history. Over the past year, the brand has strengthened with new development agreements in Illinois, Florida, New Jersey, California, Georgia and more. The brand had a fiery start in 2022, signing 48 new license agreements already this year.

Phenix Salon Suites president & CEO, Brian Kelley, predicts the year could easily end with 60 to 80 new signed agreements. Supporting this are existing franchisees who continue to seek out additional growth opportunities. One domestic multi-unit operator with eight locations just signed a development deal that will double his footprint with Phenix. The brand also inked a major master franchisee deal in the U.K. and Sweden in 2021, with future development deals brewing overseas in markets such as Spain, Australia and Japan.

With more than 330 locations globally, Phenix Salon Suites is a business with an easy buildout, simple operations, and scalability. Phenix Salon Suites franchisees are essentially in the property management business and rent out independent suites to what the brand calls “lifestyle professionals,” who can be anything from hair stylists, nail techs, acupuncturists, estheticians, chiropractors, and more. It’s a win-win for franchisees and the professionals who control their own hours and keep more of their earnings.

“One of the great things about franchising with Phenix Salon Suites is the semi-absentee ownership business model,” says Kelley. “Our lifestyle professionals can operate their entire business through our mobile app. Franchisees can also utilize the back-office solution through the app to manage their business whether they are two minutes, two hours, or two states away.”

Phenix Salon Suites has always worked hard to support its franchisees and lifestyle professionals on their road to success. That’s why the brand has recently streamlined its mobile app, “Gina’s Platform.” Now it’s easier than ever for franchise operators to keep tabs on their business, review key numbers, and more, with the app’s new and advanced functionality. Recently, the brand is in the process of introducing a new loan program that helps operators access multiple lenders who can assist them with everything from remodeling a salon to refinancing debt.

“We’re seeing growth with new and existing franchisees,” continued Kelley. “It’s a testament to the strength of the Phenix model, our support infrastructure, and the simplicity of the model. I expect us to continue growing nationally and abroad.”

Phenix Salon Suites has been recognized with numerous awards, including Entrepreneur’s Fastest Growing Franchises list for eight years running and Entrepreneur’s Franchise 500 list for nine years running.

If franchising with Phenix Salon Suites sounds like the kind of business investment you are looking for and you want to be a part of the development momentum, visit

Phenix Salon Suites
Phenix Salon Suites is awarding our scalable, semi-absentee opportunity to motivated entrepreneurs. With no salon experience required, franchisees earn reliable revenue from leasing customizable suites to salon and lifestyle professionals. Learn More

Published: September 22nd, 2022

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