Salata Salad Kitchen Welcomes Increased Interest from Multi-Unit Operators Amid Stellar Sales Year
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Salata Salad Kitchen Welcomes Increased Interest from Multi-Unit Operators Amid Stellar Sales Year

Salata Salad Kitchen Welcomes Increased Interest from Multi-Unit Operators Amid Stellar Sales Year

Salata, a leading built-to-order salad kitchen, is riding a wave of impressive growth, providing better-for-you selections that cater to a diverse range of diners seeking customizable, wholesome salads and wraps. This year has emerged as a standout period for the brand, marked by new openings, expansion with existing franchisees and strategic partnerships. Notably, Salata's remarkable achievements have earned the brand a coveted spot on the prestigious Franchise Times Top 400 list, further solidifying its position as an industry leader.

On their road to 100 restaurants, Salata is experiencing substantial growth with its current operators. Most notably, their largest franchisee, Joe Piro, recently committed to an extensive expansion within the Houston market, adding six new restaurants, bringing his portfolio to 21 Salata restaurants. Piro’s decision to further invest in the award-winning brand was reinforced by Salata’s remarkable customer loyalty, a trend that has translated into consistent year-over-year sales growth since he opened his first Salata restaurant in 2012.

“Salata was a natural fit for me—the business model just makes sense and the message behind the brand resonates with so many people,” said Piro. “From day one, I fell in love with Salata. The response from the community is always overwhelmingly positive upon opening a restaurant. The loyal and enthusiastic customer base we’ve built over the years is a testament to Salata’s continued success and potential for growth. From the customizable, healthy menu to the proven operational systems, I’m looking forward to opening these next six Salata restaurants.”

Salata has been growing rapidly across the nation, with a special focus on the southern states. Their most recent opening in the Atlanta Metro area marks the brand’s milestone 95th restaurant and 11th in the state. Salata is eyeing additional growth in markets nationwide, seeking dedicated franchisees to introduce the salad kitchen experience to their communities.

Following these exciting developments, Salata’s mobile kitchen embarked on a unique journey, taking center stage at NASA’s 2023 Open House and 65th Anniversary festivities. This collaboration celebrated NASA's upcoming Artemis mission to the moon, and the brand was thrilled to serve its signature salads and wraps to attendees.

Headquartered in Houston, Salata offers an array of built-to-order salads and wraps alongside soups, teas, and lemonades, empowering guests to customize their ideal meal in an accessible way. With more than 50 fresh toppings available on the menu, including fruits, vegetables and proteins prepared in-house daily and house-made salad dressings, Salata has established a loyal following by providing customizable and healthy options for any lifestyle.


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Published: October 26th, 2023

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