Smoothie King Soars as a World-Class Brand Future-Focused on Even Greater Franchise Growth
Business is booming for Smoothie King.
The world's largest smoothie brand is riding a global wave of momentum into 2021, poised for more expansion as an innovative operator and top health and wellness-focused franchise.
After a record-shattering year of growth, Smoothie King shows no signs of slowing down. The Dallas-based brand, knowns for its masterfully crafted smoothie blends, remains on the growth fast-track with plans for 125 additional franchise agreements by year-end and a commitment to further refine and expand its online-ordering platform and curbside pick-up services.
The bullish forecast is a strong follow-up to an explosive 2020 finish. Smoothie King persevered through pandemic-related challenges ready to serve its customers and franchisees at every turn—and it showed. Among the highlights:
- The brand opened a record 263 new locations, 71 of those in the U.S., to top the 1,000 domestic store mark and more than 1,300 worldwide.
- Same-store U.S. sales grew for the ninth consecutive year, closing out the second half of 2020, posting an unprecedented 12.2% sales growth year-over-year.
- New store annualized sales also topped the charts in 2020, averaging $627,922.
For entrepreneurs passionate about living a healthy and active lifestyle and ready to inspire their guests to do the same, there's never been a better time to be a Smoothie King franchisee, says Kevin King, Smoothie King's chief business development officer.
"Our franchisees are directly responsible for our success, and that success is largely because of their alignment and belief in our mission and vision," King says. "That, combined with our simple operations and constant innovations to better serve guests' needs, blends a real recipe for success. We look forward to welcoming more of those types of entrepreneurs into our system in 2021."
Smoothie King's early year expansion optimism has been bolstered by its recent success in the vibrant Chicago market. The franchise nearly doubled its store count in the Windy City last year, opening seven new locations and recording double-digit same-store sales growth each month across the area's 16 total stores.
Motivated Chicago multi-unit Smoothie King Owner, Yonas Hagos, is ready for more, recommitting to the franchise with an agreement to bring 30 future stores to the Chicagoland area. Chicago represents a prime development area for Smoothie King, in part because of the healthy-lifestyle-driven demographic and the size of the market.
"Smoothie King really offers the best of both worlds," says Hagos. "It's a large, well-known brand with a dedicated customer base, but there's still a great opportunity for growth in major, untapped markets. Plus, when you consider the outstanding and consistent support from corporate to put owners in the best positions to succeed, investing in Smoothie King is a no-brainer."
Smoothie King seeks to expand its presence with strategic expansion markets nationwide, targeting cities in Colorado, Oklahoma, South Carolina, Ohio, New Mexico, Arizona, Nevada, Pennsylvania, and Washington, D.C.
"What sets Smoothie King apart is how our franchisees and team members live our mission: to inspire people to live healthy and active lifestyles," says CEO Wan Kim. "It guides everything we do – operations, menu items, partnerships, and more. Without our team's execution, results like this would not have been possible."
Franchising pros are taking note. Smoothie King earned the No. 19th spot on Entrepreneur’s prestigious "Franchise 500" list in 2021, the 28th straight year the brand has been ranked on the list, in addition to being recognized as one of the fastest growing franchises.
Ready to blend opportunity with success? To learn more, visit smoothiekingfranchise.com.
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