Ultimate Sports Lodge Star Twin Peaks Set for Rapid Franchise Expansion
Casual dining leader Twin Peaks has its sights set on global growth, building on momentum as an innovative, resilient brand and one of the hottest opportunities in franchising.
After a year where many restaurant chains operated in survival mode, Twin Peaks continues to thrive with a future focus, fueled by robust technology, off-premise initiatives, and the launch of the brand’s first-ever franchise incentive. The ultimate sports lodge finished 2020 strong, expanding into Latin American with the first Twin Peaks in Mexico City and opening a new sports lodge in the high-profile Hollywood, Florida market in a prime downtown location.
With the return of pre-pandemic level revenue, Twin Peaks has staked its claim as a Top 10 in Casual Dining, according to Knapp-track’s 2020 comp sales for concepts.
Loyal Twin Peaks followers can rejoice. The unique, Texas-based restaurant franchise, with 81 locations in 24 states, looks to soar to new heights in 2021 with plans for up to 15 new restaurants and a bolstered leadership team in place to drive rapid growth. Glenn Moon, vice president of franchise development, will focus on nationwide expansion, while John Brisco, vice president of international franchise development, targets global growth.
Moon brings 15 years of hospitality investment, real estate development and franchise sales experience to Twin Peaks, working for such premier brands as Choice Hotels International, Wyndham Hotels & Resorts, and Best Western Hotels & Resorts.
Brisco’s background includes more than three decades of executive international and domestic development at Sbarro, Ruby Tuesdays, and TGI Friday’s. Most recently, Brisco served as president and CEO of Tony Roma’s.
“Both Moon and Brisco are going to be incredible assets to Twin Peaks as we prepare to bring our brand to more markets within the U.S. and other parts of the world,” Twin Peaks CEO Joe Hummel says. “Twin Peaks is already experiencing impressive growth, but now that we’ve hired them to fuel global franchise development, we are fully prepared to expand even quicker. We are all very excited about what’s in store for the future of Twin Peaks.”
As the world continues to move to the other side of the pandemic, Twin Peaks expects to capitalize on the availability of prime sites. The brand’s refined conversion strategy takes available real estate with a kitchen and finds cost-effective solutions to rebrand the building. Franchisees enjoy a lower cost of entry, as well as a lower build-out cost when converting a building into a Twin Peaks, as opposed to building from the ground up.
Entrepreneurs looking for a proven brand with a winning franchise blueprint can still take advantage of a progressive program that waives royalties for the restaurant’s first year of operations. The limited-time incentive program is available to all qualified developers based on the criteria established with the execution of the area development agreement.
“Twin Peaks has so much in store for 2021, including more digital enhancements, new locations, and even a virtual concept,” says Hummel. “We have what works, and a huge part of our brand success is our passionate, raving fans.”
To learn more about the Twin Peaks experience, visit twinpeaksfranchise.com.
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